Heading for Fun, a brand belonging to the Travelem group, officially announces the launch of its operations as an online travel agency specializing in cruises, marking a natural next step after more than two decades of creating experiences for companies, groups, and incentive programs both within and outside Spain.
Starting now, any traveler can book a cruise vacation through the new Rumbo a la Diversión website, which features itineraries throughout the Mediterranean, the Greek Islands, the Norwegian Fjords, the Baltic Capitals, the Caribbean, the Canary Islands, the Middle East, transatlantic cruises, and around-the-world cruises, among many other destinations.
“For years, people asked us when they would be able to travel with us beyond incentive trips,” explains Sacramento Corral, CEO of Travelem and Rumbo a la Diversión. “In 2025, we’ve decided to finally open our doors to the general public, maintaining the same level of attention to detail, care, and support that we offer to large groups, but now extending it to every family, couple, or group of friends who wants to enjoy a cruise.”
From Incentives to Cruise Vacations
Rumbo a la Diversión was born out of the experience Travelem has accumulated since 2004, the year the company organized its first major incentive trip to the Riviera Maya. Since then, it has designed programs in destinations as diverse as the United States, the Dominican Republic, Mexico, France, Italy, Greece, Norway, Sweden, Morocco, and the United Arab Emirates, combining culture, leisure, and high-quality entertainment.
Over the years, the company has managed large groups for leading brands and has created themed cruises and incentive trips featuring top-tier artists and comedians, establishing its own distinctive style based on fun, excellent organization, and a personal connection with travelers.
“We’re now bringing all that experience with group trips and onboard events to individual travelers,” says Iván Mañas, director of online sales at Rumbo a la Diversión. “We didn’t want to be just another cruise website, but rather an online agency with a soul: one where customers can book comfortably from home, but feel that there’s a team behind the scenes that truly knows the ships, the cruise lines, and the destinations.”
The new phase of Rumbo a la Diversión revolves around an online booking platform focused exclusively on cruises, where users can search by destination, departure month, port of embarkation, or cruise line. Among the companies the agency works with are the cruise lines most in demand in the Spanish market, as well as premium and luxury options, in addition to river cruises.
Travelers will find options for:
- Family cruises, with ships full of activities, water parks, and entertainment.
- Couples' cruises and honeymoons, designed for those seeking romance and special experiences on board.
- Cruises for seniors aged 55 and older, featuring comfortable itineraries, great cuisine, and everything organized so you can travel worry-free.
- Group cruises and incentive travel, continuing the approach that has made the company well-known in the corporate sector.
All All of this is supported by a specialized team that provides assistance before, during, and after the reservation, via phone, email, and digital channels.
Although reservations are made online, Rumbo a la Diversión is committed to providing personalized, attentive service. The team helps customers choose a ship, cruise line, cabin type, dinner seating, and excursions, and provides guidance on travel insurance, documentation, and other useful information before boarding.
“We know that for many travelers, a cruise is the most important trip of the year,” says Sacramento Corral. “We want them to feel supported from the very first click until they return home. That has always been our hallmark when it comes to incentive trips, and now we’re applying it to family and couples’ vacations as well.”
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