Oceania Cruises presents the exclusive digital art experience aboard its newest ship, the Oceania Allura. Launching on November 13, 2025, this immersive initiative invites travelers to step into a captivating universe of artistic expression, redefining Oceania Cruises' renowned onboard enrichment program and elevating the travel experience for guests worldwide.
The exhibition includes nearly 30 works of art by 14 artists from 7 countries, among them Roberto Matta, celebrated for his abstract expressionism, and Judy Pfaff, renowned for her spatial paintings and abstract installations. Other participating artists include Bobbie Burgers and Eduardo Arranz-Bravo, showcasing a diverse collection of works in various formats, ranging from refined art to expressive sculptures.
Access to the experience is through an exclusive website designed specifically for the occasion, available only on board the Oceania Allura and distributed between decks 5 and 6. Guests can scan discreet QR codes located at various points on the ship to discover intimate and emotional short films, directed and produced by the design agency CONDUCTR, which reveal a personal vision of the creative process, inspirations and philosophies of the artists.
“The art experience is a testament to our commitment to creating beauty and wonder in every dimension of our journey,” said Jason Montague, Chief Luxury Officer of Oceania Cruises. “This offering transforms the spaces of the Oceania Allura into a journey of discovery and reflection, allowing our guests to explore not only the wonders of the sea, but also those found within the ship itself.”
Jos van der Steen, co-founder of CONDUCTR, added: “The Art Experience is one of the most significant projects we have had the privilege of undertaking, created from scratch by our team in collaboration with Oceania Cruises. It reflects the care and attention to detail that define the company’s approach to hospitality.”
The collection centers around the Grand Lounge and the iconic Martinis Bar, where atmosphere and art blend harmoniously. Guests are invited to explore the exhibition at their own pace, in a personal and relaxed manner. For those who prefer a more structured experience, the digital platform offers a suggested route to guide their visit.
In addition, Oceania Cruises presents an exclusive selection of works reproduced in limited editions, available for purchase on board, allowing travelers to take home a unique souvenir of their voyage.
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