MSC CRUISES SA has acquired the sportswear brand SLAM.com SpA from Vam Investments. This transaction reflects MSC CRUISES' long-term commitment to investing in quality, innovation, and Italian expertise, identifying partners that align with the company's maritime DNA and strategic vision.
MSC CRUISES' global presence and international footprint will support SLAM's development and visibility in foreign markets, ensuring the long-term stability and growth of the iconic Italian brand, founded in Genoa in 1979, while reinforcing its strong reputation and leading position in the sailing, boating, and high-performance sportswear sector. Both companies share a deep passion for the sea, as well as values of authenticity, innovation, and excellence rooted in maritime culture.
SLAM will continue to focus on and invest in its core business activities, while developing a new professional division dedicated to the business-to-business sector, which will include the design and production of uniforms and apparel for the MSC CRUISES group of companies. This initiative will further enhance SLAM's technical expertise and design excellence, while preserving the brand's strong identity, focus, and successful legacy in high-performance sportswear.
The financial advisors for the transaction were Accuracy for MSC CRUISES and Dawan Corporate Finance for Vam Investments. From a legal standpoint, the buyer was assisted by RP Legalitax and the seller by DWF.
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