Fred. Olsen Cruise Lines is further enhancing its onboard entertainment offering through a new partnership with RWS Global. This collaboration is a direct result of its commitment to putting guests first and ensuring their voices shape the onboard experience.
Starting in February 2026, passengers sailing on Fred. Olsen's three midsize ocean-going ships—Bolette, Borealis, and Balmoral—will be the first to enjoy a revamped and dynamic daytime entertainment program. From September 2026, the full program will be available across the entire fleet, combining new theatrical productions with a wide variety of live experiences.
The new program will feature an eclectic mix of production shows encompassing musical theater, Latin rhythms, rock, pop, disco, country, and more, along with an engaging schedule of themed events, contests, light entertainment, and dining experiences. All of this is designed to offer fresh and memorable moments at sea, while maintaining the warmth, approachability, and charm that characterize Fred. Olsen Cruise Lines.
Samantha Stimpson, CEO of Fred. Olsen Cruise Lines, commented: “We are proud to be a company where our guests come first. This exciting investment and advancement in our onboard entertainment is a direct result of listening to our guests and understanding what they value most: more choices and more moments to enjoy. For us, cruising has always been a celebration of travel, and we continue to evolve to make that experience even more rewarding. This partnership represents a step forward in our entertainment offering: it will bring fresh, engaging, and varied onboard experiences, without losing the pleasurable and timeless essence of cruising that our guests know, love, and that makes us, simply, Fred.”
As a comprehensive entertainment partner, RWS Global will oversee entertainment operations, helping to enhance the passenger experience and supporting the cruise line's growth vision. This partnership will foster greater consistency, strengthen adaptability, and support the evolution of the Fred. Olsen brand by producing and delivering premium experiences across the fleet.
RWS Global is a world leader in live entertainment and experiences, offering comprehensive services encompassing creative development, design, technical production, casting, merchandising, set design, and full operational management for immersive environments. As a leading provider of high-quality entertainment, the company is also dedicated to nurturing talent at all stages.
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