AmaWaterways continues to expand its educational offering for the travel agent community with the launch of Course 5: The Rivers of France, an interactive online course that offers in-depth knowledge about AmaWaterways cruises in France along the Saône, Rhône, Seine rivers and many of their tributaries.
Agents who complete each course will receive rewards. For example, those who complete Course 1: The Heart of the River qualify for reduced FAM rates. Graduates of each course also receive a gift card when making a new booking within 90 days of course completion.
Building on the four previous courses, this new course delves deeper into the details of the company's French fleet (AmaDante, AmaDolce, AmaLyra, and AmaKristina) and highlights the optional land itineraries and packages that explore the diverse French regions, their renowned wines, gastronomy, food, and rich cultural heritage. The course content also includes helpful sales tips to assist travel advisors in confidently guiding their clients to choose AmaWaterways for their next trip.
“Providing valuable resources to support our travel advisor partners and help them grow their river cruise business remains a primary focus for AmaWaterways,” commented Alex Pinelo, Senior Vice President of Sales.
“France consistently ranks as one of the world’s most popular tourist destinations, renowned for its captivating culture, exquisite cuisine, and rich history. We are confident that this new module will enable our partners to increase their sales through a deeper understanding of the unique river cruise experience we offer our guests.”.
AmaAcademy Courses:
- Course 1: AmaWaterways, The Heart of the River™ – This introductory course details the history, the people, and the key product features that differentiate AmaWaterways.
- Course 2: The Danube with AmaWaterways – Provides advisors with exclusive knowledge to inspire their clients to sail the legendary Danube River, the ideal experience for those taking their first river cruise.
- Course 3: Groups with AmaWaterways – From group savings to creative ideas for attracting new groups, this course includes everything agents need to know to grow in this segment with AmaWaterways.
- Course 4: The Rhine, Main and Moselle Rivers with AmaWaterways – Featuring exclusive experiences, details of pre- and post-cruise land packages and valuable sales tips, this course helps agents successfully sell AmaWaterways cruises on the Rhine River and its tributaries, the Main and Moselle Rivers.
AmaAcademy is an integral part of the AmaWaterways Travel Agent Portal, which also provides access to a variety of tools such as the Online Booking Engine, current promotions, the Travel Advisor Sales Guide, FAM opportunities, Seminars on the River, and weekly webinars where company executives share valuable product information, promotional offers, and answer questions.
There are also more than 30 valuable marketing toolkits, such as the Grand River Cruise Kit, which details AmaWaterways' 14-night itineraries and longer cruises, and the Oceans to Rivers Kit, which highlights sales strategies and resources to encourage ocean cruise customers to try river cruising with AmaWaterways.
Follow cruise news at Cruisesnews.es
