AROYA Cruises and MBC STUDIOS, a world-leading production powerhouse of MBC GROUP, will collaborate to promote the Middle East.
The signing of the agreement between the two Arab entities took place at this year's Arabian Travel Market (ATM) in Dubai, where travel trade leaders, pioneers, and professionals from around the world gathered for four days of meetings, networking, and events.
Based on a shared vision of growth in the Middle East and beyond, and a passion to showcase all that the region has to offer, the preliminary agreement signaled AROYA Cruises' intention for future cooperation with the film and television production company on film production projects.
MBC STUDIOS has the ambition to become a global production powerhouse, born to realize the narrative potential of the Middle East; an ambition that synergizes with that of AROYA Cruises, whose goal is to offer Arabian experiences and showcase the best of the Middle East to the world by acting as a conduit between land and sea.
Cruise Saudi CEO Lars Clasen commented : “ Partnerships and collaborations are a crucial part of the success of any cruise line, and we are delighted to have signed a memorandum of understanding with MBC STUDIOS .”
“We share a passion for the Middle East and strive to showcase authentic Arab life and the vast wonders the region has to offer. A good cruise line uses storytelling to engage its passengers and highlight the destinations it visits, and like MBC STUDIOS, we know the Middle East has a captivating story to tell. We look forward to working with MBC STUDIOS on future projects“.
Rooted in its vision to reinvent the meaning of holidays in Arabia, AROYA Cruises is distinctive in its offering and design, and the first of its kind tailored to Arabian preferences.
The newly opened AROYA Cruises, with 18 decks, 15 restaurants, 20 entertainment venues, a shopping area and wellness and spa facilities, pays homage to Saudi Arabia's rich cultural heritage and its distinctive hospitality, Hafawa.
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