Celebrity Cruises adopts the new slogan “Nobody Comes Close” as part of a branding strategy to highlight the uniqueness of its experiences at sea.
This slogan, which premiered on April 8, seeks to highlight the essence of holidays aboard Celebrity Cruises, emphasizing its service, first-class entertainment, and unique experiences.
Laura Hodges Bethge, president of Celebrity Cruises, states: “The new slogan reflects the feedback from our guests, who confirm that Celebrity vacations are unparalleled in terms of quality and satisfaction. At Celebrity, we aim to convey this message in a memorable and compelling way through our brand campaign.”
The campaign's creative approach, called "True Eye View," showcases onboard experiences from the guests' perspective, aiming to spark curiosity and convey the excitement of being aboard a Celebrity cruise ship.
“Our guests tell us that Celebrity vacations are unparalleled. From the friendliness of our crew to the excitement of the entertainment and activities, guests tell us that 'Nothing comes close' to the way we make them feel,” said Laura Hodges Bethge, president of Celebrity Cruises. “Our new brand positioning packages this feeling in a memorable and compelling way,” she explained.
Michael Scheiner, senior vice president and chief marketing officer of Celebrity Cruises, emphasizes that this new motto is not just a slogan, but a true representation of what the Celebrity experience offers: elevated emotions and transformative experiences that exceed guests' expectations from the moment they arrive on the ship.
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