Carnival Cruise Line and Effy Jewelry will introduce the first technology at sea aboard the Carnival Firenze when the ship sets sail later this month.
Passengers will have a fun new way to shop for Effy's latest designs with a digital kiosk that puts more than 100 rings at their fingertips.
To enhance the shopping experience, guests will use the new kiosk to browse through a wide selection of rings to find what interests them and then instantly see how each piece will look on their hand.
Once customers scan an image of their hand, the kiosk, using artificial reality technology, will help them quickly and easily "try on" rings virtually. Carnival Firenze will introduce this feature across its fleet, and passengers will soon see the kiosk within Effy spaces on board other ships.
“Showcasing Effy’s timeless pieces in this way, leveraging technology, creates a truly innovative and personalized shopping experience for our guests. Our guests love Effy jewelry, and this new virtual component allows them to quickly visualize how several perfectly sized pieces will look in a fraction of the time it might take to try on multiple items throughout the store. The kiosk puts beautiful designs at their fingertips,” said Luis Terife, Vice President of Onboard Commerce at Carnival.
As the 27th ship in the fleet, Carnival Firenze's debut in Long Beach, California, also marks the launch of Effy's 27th jewelry store, as the two brands recently completed a fleet-wide expansion. In addition to the new stores, Carnival and Effy have also collaborated on other enhancements.
Last month, Carnival Vista returned to service, after a dry dock project, with an all-new and larger Effy store that offers passengers an elevated in-store experience.
Similar upgrades are planned for other ships. For diamond enthusiasts, Carnival and Effy have collaborated to create special VIP cruises.
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