Costa Cruises will implement the evolution of its organizational structure through significant changes that will be effective from November 1, 2023.
Roberto Alberti will assume the new role of Senior Vice President and Corporate Director, reporting directly to Mario Zanetti, President of Costa Cruises.
In this new position, Alberti will lead the Finance, IT, Legal, Corporate Communications, and Government Relations functions. His experience in the commercial area will help strengthen the contribution of these functions to demand generation and revenue impact.
For over 15 years, Alberti has held various senior positions at Costa in Italy and abroad, playing a key role in shaping the company's sustainable development plan and global market strategy. Since his appointment as Commercial Director in 2021, he has significantly boosted sales and marketing activities across the various markets where the company operates.
Francesco Muglia, for his part, expands his current responsibilities and assumes the position of senior vice president of global marketing and sales, reporting directly to Mario Zanetti, president of Costa Cruises.
In this new role, Muglia will be responsible for effectively integrating marketing and sales across all channels. Therefore, she will also assume responsibility for all marketing and sales activities in the various business areas worldwide, which will report directly to her in this new structure.
Since 2016, Muglia served as global director of customer intelligence and marketing, subsequently moving into broader, more cross-functional roles. He was managing director for the Iberia region (Spain and Portugal) until September 2019, when he was appointed global vice president of marketing and markets. In addition to the aforementioned areas, the Brand Public Relations and Sustainability function will also report to Francesco Muglia.
Giovanna Loi will assume the role of Vice President of Marketing and Customer Experience Innovation, joining Costa from November 6th and reporting directly to Francesco Muglia.
De Loi will oversee the departments of Global Brand and Advertising, CRM and Loyalty, Customer Experience Innovation and Onboard Communication, Omnichannel Media, Marketing Intelligence and Marketing Planning, which previously reported to Muglia.
Loi is a highly competent professional with extensive experience in marketing and consulting. She currently works as Digital Director at GroupM Italy, the world's leading media investment company.
Giovanna has been responsible for the development and execution of innovative marketing strategies that drive business growth, playing a key role in boosting companies.
In addition to her professional achievements, Loi is known for her effective leadership skills and her ability to create and motivate high-performing teams and execute change management programs.
In the words of Mario Zanetti, President of Costa Cruises, “Francesco and Roberto have played a decisive role and have contributed significantly to the recent repositioning of our brand. During their time at Costa, they have also gained comprehensive experience, giving a strong boost to our marketing programs and sales activities in all markets, thanks to innovative and highly successful initiatives.”
He added: “We face new business challenges always with the goal of complete guest satisfaction and continuous improvement. I am confident that this new organizational structure will allow us to achieve new and significant successes.”
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