Cruise Saudi has announced its exclusive partnership with retail operator Gebr. Heinemann for its new premium cruise line, Aroya Cruises.
The alliance is part of Cruise Saudi's broader strategy to partner with leading industry providers to ensure Aroya Cruises offers the highest level of service and facilities, according to a statement.
A leader in the travel retail sector, Gebr. Heinemann supplies more than 50 airlines and operates as a wholesaler and retailer in more than 90 countries, in addition to supplying or managing shops on board 240 cruise ships and ferries.
As a crucial part of Aroya Cruises' exceptional onboard offering, Gebr. Heinemann will work directly with the world's most renowned luxury brands, and its extensive product range spans from perfumes and cosmetics to confectionery, fashion, accessories, watches, and jewelry.
Lars Clasen, CEO of Cruise Saudi, stated: “Aroya Cruises will provide our passengers with memorable premium experiences, and a crucial part of this is the onboard retail offering. We are delighted to partner exclusively with Gebr. Heineman to provide such an exceptional high-end retail experience.”
Kerstin Schepers, Managing Director of the Cruise Business at Gebr. Heinemann SE & Co. KG: “We are delighted to embark on the Aroya Cruises. We promise unforgettable shopping experiences for our guests.”.
Aroya Cruises, which will set sail in 2024, will also be part of Cruise Saudi's broader goal of creating 50,000 direct and indirect jobs in Saudi Arabia by 2035.
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