Cunard appoints Katie McAlister as president. McAlister will join Southampton-based Cunard in August, following a 20-year career at TUI, where she is currently marketing director for the UK and Ireland.
Carnival UK Chairman Sture Myrmell said: “We are delighted that Katie is joining Cunard at this vital time of expansion.
“Their commercial and operational experience, as well as their expertise in digital transformation and strategic oversight, will build upon the exceptional work of the current team to ensure that the Cunard brand and growth opportunities are maximized as we look forward to the introduction of the Queen Anne next year.”
McAlister stated: “This has been an unparalleled opportunity to join an iconic travel company at a pivotal moment in its history. I look forward to joining the team as it broadens its appeal and expands its guest base, while retaining its renowned signature touches of luxury.”
Katie joined TUI in 1998 and has held roles in most areas of the organization, including overseas distribution, sales, digital, and marketing. Most recently, as marketing director, she is a member of the UK and Ireland board and leads sales and marketing channels in the UK and Ireland for TUI, First Choice, and Marella Cruises, along with global responsibility for the TUI brand and digital marketing.
