Norwegian Cruise Line has appointed Jason Krimmel as Vice President of International. In his new role, Krimmel will oversee NCL's Sales, Marketing, and Communications departments outside the United States and Canada to expand the brand's international presence. He will focus particularly on optimizing cross-country collaboration, creating new sales opportunities, and driving impactful cross-border campaigns. He will report to Todd Hamilton, Senior Vice President of Sales.
“During his 19 years with NCL, Jason has held a variety of roles and led several departments across the organization,” said Todd Hamilton, NCL Senior Vice President of Sales. “His extensive experience, international mindset, and exceptional leadership make him the right person to strengthen our brand’s position with the travel industry and consumers as we prepare to welcome five additional ships to our innovative Prima Class and expand our capacity by 40% by 2027.”
Since joining NCL in 2003 as Business Development Manager for North Texas, Krimmel has held various positions, including Director of Field Sales and Business Development and Vice President of Trade Marketing and Engagement. In his most recent role as Vice President of International Marketing and Global Creative Strategy, he and his team successfully launched Break Free, NCL's most extensive international marketing campaign to date, with television integrations worldwide.
“I am thrilled to lead NCL’s international business and further grow our most promising markets,” said Jason Krimmel, NCL’s new Vice President of International. “The early arrival of Norwegian Viva, the 19th ship in our award-winning fleet, and our return to destinations around the world will allow us to fully capitalize on the pent-up demand for cruises worldwide and make 2023 NCL’s most successful year to date.”
Kevin Bubolz, who has served as Managing Director for Europe since March 2018, has been appointed Vice President & Managing Director CEMEA. In this expanded role, he will be responsible for NCL's sales activities in Continental Europe, Israel, the Middle East, and Africa.
