Royal Caribbean International has launched its loyalty program for travel agents in Spain, giving them access to the Club Royal Loyalty Program for the first time. The program offers travel agents the opportunity to earn incentives for their Royal Caribbean bookings, in addition to the standard agreed-upon commission. After analyzing market needs over the past year, Royal Caribbean has decided to launch the loyalty program through the existing Spanish business partnership platform, Club Royal.
Through this initiative, designed to encourage travel agents to participate in the dynamic Club Royal platform, they will also be able to learn more about Royal Caribbean’s product offerings, current promotions, and agent benefits. For each booking made through the Club Royal loyalty program, agents will earn a certain amount in euros, which is transferred directly to their own Club Royal Mastercard so they can enjoy the benefits.
As an additional incentive, for every personal vacation booking that travel agents make through Club Royal, they will receive a sum in euros that they can spend during their vacation, either using the Club Royal Mastercard or on the cruise. By participating in the Club Royal platform, Spanish travel agents automatically gain access to exclusive contests and competitions with prizes ranging from ship tours to tickets to major events.
Stuart Byron, director of sales for the United Kingdom, Ireland, and Spain at Royal Caribbean International, says: “Following the success of the Club Royal Program in the United Kingdom and Ireland, we are very pleased to be able to extend this offer to Spanish travel agents. This is another step in our strategy to support travel agents, and we will continue to introduce new initiatives in the coming years.”
