Ambassador Cruise Line has announced the purchase of the AIDAmira, formerly the Costa NeoRiviera, before that the Gran Mistral and previously the Mistral. As the second ship in its fleet, it will enter service in 2023 and will be named Ambition. Like its sister ship Ambience, Ambition will offer non-stop voyages primarily aimed at the over-50 market, providing an authentic and high-value cruise experience. In addition to London Tilbury, it will also offer a program of regional departures from ports such as Newcastle, Dundee, Belfast, Liverpool, Bristol, and Falmouth in summer 2023, allowing UK guests to travel a shorter distance before experiencing onboard service. The full program is being finalized and will be available for purchase from the second quarter of 2022.
The Ambition will carry up to 1,200 guests in considerable comfort and space across its 714 cabins, 125 of which have balconies and 113 of which are suites with up to 62 square meters of living space. It features two main restaurants and specialty dining options, a café, four bars and lounges, and a pub. These are complemented by a theater, a casino, a games room, a library, and a craft studio. Guests can also enjoy the wellness center, the gym, two swimming pools, and a variety of shops, all designed to create a pleasant atmosphere on board and reinforce Ambassador's concept of creating a "community at sea.".
The ship was acquired directly from Costa Crociere, which operated it under its AIDA brand as the AIDAMira, primarily targeting the German market. Before entering service with Ambassador Cruise Line, it will undergo similar upgrades to its new sister ship, Ambience, including the installation of the latest emissions reduction technologies. This will reduce emissions by 95%. Both ships in the Ambassador Cruise Line fleet will be among the 10% of the current global cruise fleet authorized to sail in environmentally protected waters.
Managing Director Christian Verhounig said: “We are delighted with the warm reception Ambassador has received in the market, a new brand, a new offering, and our first ship. The announcement of Ambition joining the fleet reflects our confidence and commitment to investing in the future of the cruise industry. We are particularly excited to offer sailing options for Ambition in 2023.”.
The full program of itineraries and attractive offers from Ambassador Cruise Line will be detailed in the 2023-24 season brochure.
