MSC Cruises has released details of its completely redesigned kids' club area, as well as a new line-up of children's entertainment on board MSC Seashore, the company's new flagship, which will enter service on August 1, 2021. 65% of the public spaces on the new flagship have been completely redesigned to further enrich the onboard experience, with a host of exciting new activities dedicated to children of all ages. Parents can rest assured when leaving their children in the care of the experienced staff at MSC Cruises' kids' club.
As a family-owned company, a key element of the MSC Cruises experience is always providing fun and enriching holidays for families. “We are constantly developing new, exciting, and engaging activities to give our families the best entertainment. For MSC Seashore, we have taken family fun to a whole new level to please and delight children of all ages,” said Matteo Mancini, MSC Cruises' Children's Entertainment Manager.
“Our goal is to ensure our younger passengers have the time of their lives during their vacation, not only with a dedicated and completely redesigned space—the largest in our fleet—but also with a host of new activities for even more exciting adventures. Our secret is listening to the next generation and designing the program according to their interests and requirements. This way, we’ll always be one step ahead and ensure we’re the ideal choice for them, not just in the cruise industry but across all international vacation options.”.
Children's clubs are available for younger children and teenagers, and activities are organized according to age group:
– Exclusively for babies, in partnership with Chicco®: Baby Club, with specialized staff, for children up to 3 years old
– For the youngest children: Mini Club and Juniors Club (3-11 years old)
– For older children: Young Club and Teen Club (ages 12-17), including the new TEENS LAB, a modern, fully immersive, and tech-filled room just for teenagers
1.) “DOREMILAND” CHILDREN'S AREA, LARGER AND COMPLETELY REDESIGNED. With 703m2 of dedicated space for children and redesigned rooms, the children's area on board MSC Seashore will offer an unparalleled experience.
- The MSC Seashore's children's area features six newly designed space-themed rooms dedicated to children and teenagers. The space theme was chosen as it is a favorite among young passengers sailing on MSC Cruises ships.
- THE STUDIO: Located near the entrance to the children's area, this new modern and multifunctional space offers many opportunities to please young media lovers, including a cinema, a live TV studio and a console room.
2.) NEW ACTIVITIES DESIGNED FOR CHILDREN OF ALL AGES. MSC Cruises has designed entirely new activities for the whole family: with 98 hours of live entertainment per cruise, there's something new and exciting for parents and children to enjoy their time together!
- TLS TEENS LATE SHOW: For the first time, children and teenagers will be part of the cast of a real "Late Show" dedicated just to them. Hosted in "The Studio" from 10:30 pm to 11:00 pm, MSC Seashore will offer a weekly teen night with "Late Show" features: trends, music charts, guest stars, the most-watched TV series, games, prizes, and much more.

- MSC MUSIC GAME: an original live game show from MSC for the whole family. Created in collaboration with Jumpcut Media, this is a must-see music-themed game show suitable for all ages.
- DOREMILAND, the documentary: For the first time, a dedicated documentary will reveal the behind-the-scenes, recount the successes and answer many questions from hundreds of thousands of children and teenagers who have traveled with the company in recent years or will do so in the future.
- YOUNG & TEENS CLUB: MSC Cruises has taken into account the needs of teenagers to feel free and disconnect a little from the rest of the family by creating two exclusive rooms for them.
3.) EVERYTHING IS READY FOR AN UNMISSABLE EXPERIENCE FOR THE WHOLE FAMILY. MSC Seashore will also feature some of the classic entertainment experiences that children of all ages love.
- CABIN 12006 – THE EXPERIENCE: “Cabin 12006” is now also a live entertainment experience, with seven different activities including a family game show and a casting session with performances.
- MSC DANCE CREW: In this new competition experience, teams of children aged 10 to 17 face off, battling to win the title of dance team of the year.
- MSC FIRE & ICE: a live augmented reality game for the whole family featuring two teams: Fire & Ice. Only those who collect the most cards will be able to open the magic doors that lead to victory.

- DOREBRO SPORTS: the acclaimed and exclusive sports program for children, designed by Kings Active for MSC Cruises, is now also available on MSC Seashore and will include the fantastic family event “Cyclone”.
- CHICCO ECO +: MSC Cruises is pleased to welcome the new toy line from the Artsana group “Chicco Eco +” with a collection of new and existing items with a sustainable focus.
- MSC FOUNDATION JUNIOR AMBASSADORS: Thanks to the MSC Foundation, the MSC Group is committed to providing our young passengers with the tools to understand environmental projects (marine conservation), education, and community support, making them the focus of dedicated activities. These Foundation Junior Ambassadors share the voices of the new generation for a better world.
MSC Cruises has introduced an industry-leading health and hygiene protocol, and specific measures are currently in place for family activities. These include temperature checks, hand and shoe sanitization, face masks for children over six years old and a limited number for group activities, as well as thorough disinfection and cleaning of equipment and kids' club rooms.











