Royal Caribbean International has launched its new sales website, “Club Royal,” for travel agents in Spain. This new hub, available in Spanish, positions itself as a single portal for travel agents, providing them with all the necessary tools to help them market Royal Caribbean International products. Club Royal also leverages the expertise of the cruise line's technology partner, IST, and offers travel agencies efficient and user-friendly technology to facilitate online bookings for Royal Caribbean.
These are just some of the innovative tools on the new "Club Royal" agent website:
Booking engine: Simplified booking engine to provide a smoother online booking experience, with improved design and UX for easier navigation and clearer information.
Marketing tools: everything travel agents could possibly need is now at their fingertips. Downloadable catalogs, flyers, customizable social media assets, as well as logos and product information are easily accessible.
Training / New Resources: Training modules will be published regularly on the website so our members can stay up-to-date on the latest products and ongoing innovations from Royal Caribbean International. These modules contain information about ships, past webinars, videos, images, and maps to enhance the experience and showcase our products and destinations to their full potential.
Promotions and offers: We all love a good deal! If customers are looking for extra value, agents need look no further than the Royal Club: they'll find the latest and most up-to-date information there.
"Sail with confidence" policy: Our passengers can cancel their bookings up to 48 hours before departure and receive a credit toward a future cruise. Full details of this policy can be easily found on our Club Royal for Agents website.
Stuart Byron, Sales Director UK/Spain, commented: “Every element of the new Club Royal has been carefully developed by our sales team to enhance the travel agent experience in the Royal Caribbean holiday sales process. We have similar platforms in other European markets that have received very positive feedback from our business partners. Over time, the site will continue to evolve to ensure our travel agents can market our cruises in the easiest and most efficient way possible.”
For his part, Manuel Sardi, CEO of IST, stated, “Being part of the development of the Club Royal platform is a great source of pride for the IST team. We are very aware of how complicated the current situation is, which is why we are very pleased to be able to make our technology available to major cruise lines like Royal Caribbean, offering efficient and useful tools to travel agents.”
