Celestyal Cruises, the leading Greek cruise operator specializing in Greek island and Eastern Mediterranean cruises, announces its new brand, inspired by the legendary spirit of Greece and the Greek zest for life. The brand was developed in collaboration with Peter Economides of Felix BNI, a globally experienced specialist who has worked with brands such as Apple, American Express, Coca-Cola, and the Seychelles Tourism Marketing Authority.
The new logo is a modern interpretation of the iconic traditional windmills that dot the Greek islands. The new tagline – “Life is experiences, experience the journey” – is directly inspired by C.P. Cavafy’s famous poem, “Ithaca.” The brand name is based on three Greek words: philoxenia, kefi, and philotimo. These words together embody the essence of Greek hospitality and the spirit of happiness, joy, passion, sharing, and discovery that makes travel so special.
The brand's new design, created by Positivity in Amsterdam, is featured in a refreshed logo that will debut on Celestyal's newly acquired flagship, the Celestyal Experience. The new brand will reflect an enhanced onboard guest experience, including Mediterranean-inspired cuisine, a curated selection of world-renowned Greek wines, a beach club, and a range of spa and wellness treatments.
“This is a very exciting moment in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet. This has also been the perfect time to re-examine our brand and reinvent it to better reflect our new direction and what today’s traveler seeks in their journeys. As we look to broaden our audience, we are keen to attract a younger demographic, including the key millennial generation. We believe the new brand highlights the fundamental characteristics of experiencing life through travel, which resonates perfectly with millennials, as well as our entire target market. We are delighted with the work Peter has done to revitalize our brand and truly reflect our Greek spirit and zest for life,” said Leslie Peden, Chief Commercial Officer of Celestyal Cruises.
“We wanted to capture the essence of Greek DNA through the Greeks’ zest for life and express it in a more contemporary way in the brand design. We believe this is the perfect springboard for Celestyal to directly target the millennial audience by emphasizing the experience of life through a journey that Celestyal is uniquely qualified to undertake,” said Peter Economides, owner and founder of Felix BNI.
