B the travel brand, the retail brand of Ávoris, the travel division of the Barceló Group and sponsor of the 34th Goya Awards 2020, has launched the campaign “The Goyas Go on a Trip” to showcase its main sponsorship activities for this year's ceremony. In addition to organizing all the travel for the nominees and guests of the gala, the travel agency has designed a customized backstage area inspired by four elements of the most popular tourist destinations: jungle, air, water, and desert.
Patricia Conde and influencers such as Mónica Sors, Mirian Pérez, Agripina Carretero (presenter of Viajeras con B), Jorge Cremades, Erea Louro, Paula Moya, María Pilar Moreno, Fran Guzmán, Benjamín Thorpe, and Natalia López will enjoy a unique experience beyond the red carpet, featuring 70-inch screens, a sky-area shooting zone, a DJ in a desert setting, a nature zone, and even a ball pit to ensure they don't miss a thing at the gala and have fun. A selection of journalists and tourism industry professionals will also join this group. The following day, they will enjoy a private visit to the Picasso Museum in Málaga.
On the other hand, B the travel brand's Instagram account will be broadcasting exclusively everything that won't be seen from the red carpet or the stage of the Goya Awards Gala with the hashtag #LosGoyaconB.
B the travel brand's commitment to the world of cinema grows stronger every year. In addition to this sponsorship, last summer they created the B the travel brand Travel Film Series in collaboration with the Film Academy Foundation, where more than 4,600 viewers enjoyed free screenings of Spanish films and their stars in ten cities.
