Madrid, February 5, 2018 – Pullmantur Cruises – the only cruise line on the market that brings the Spanish lifestyle to the cruise travel experience – launches today “Pullmantur Cruises, Cruises as We Are,” its new communication campaign created by the creative agency *S,C,P,F… Running for one month, it will be rolled out across both online and offline media.
https://www.youtube.com/watch?v=99OJtGVTVgU&feature=youtu.be
Through “Pullmantur Cruises, Cruises as We Are”, the company authentically and spontaneously highlights its dedication to the passenger and to making each trip a unique experience adapted to each person's way of traveling.
The campaign also highlights the personality of Pullmantur Cruises, a company made up of a team of enthusiastic people committed to offering the best service so that guests enjoy every moment.
Pullmantur Cruises President & CEO Richard J. Vogel states that this campaign “allows us to present ourselves as we truly are, quickly connecting with our passengers because we know what is important to each of them.” “We not only know them, understand them, and think like them, but we are like them,” he adds.
According to Juan Manuel de la Nuez, CEO of *S,C,P,F…, “working with Pullmantur Cruises is a great challenge for us, as it is a well-known and respected brand that seeks to reposition itself to gain even greater relevance and appeal in a highly competitive market that extends beyond national borders.”
*S,C,P,F…, Pullmantur Cruises' new global creative agency
After holding a competition in the last quarter of 2017, Pullmantur Cruises has chosen *S,C,P,F… as its new creative agency for Spain and Latin America, its strategic markets.
Integrated into the British communications and advertising group WPP, *S,C,P,F… will be responsible for the conceptualization and design of the company's new advertising campaigns (aimed at the end customer and the trade) as well as their adaptation to the different advertising media (online and offline).
It will also put its stamp on the materials intended for the promotion of Pullmantur Cruises in travel agencies, contributing to the homogenization of the brand.
The *S,C,P,F… team in charge of the Pullmantur Cruises account will be led by David Caballero and Pipo Virgos.
