Palma, September 5, 2017. Logitravel plans to open its first physical store in the Spanish capital in January 2018. Specifically, the Spanish company will have a 500 m² space equipped with the latest technology, located in Kinépolis Ciudad de la Imagen , one of Madrid's most iconic locations. “ Sometimes people get the feeling that online travel agencies are all about technology, and that's not the case, at least not at Logitravel. We have a top-notch customer service team. With this store, we aim to showcase this level of professionalism to our customers and reinforce our brand image as specialists in cruises, packages, and tours, ” says Tomeu Bennasar, Corporate CEO of Logitravel.
In this way, the Logitravel Store is conceived as a versatile, dynamic space open to inspiration, experience, and learning. In addition to exploring the company's extensive portfolio, visitors can attend talks, discussions, cocktail parties, and film screenings organized by Logitravel in collaboration with partners, partner companies, and tourism offices. "The Logitravel Store is designed to share the most inspirational and experiential aspects of travel with our customers, thanks to significant audiovisual material, new 360º formats, and a whole universe of virtual reality," they affirm.
A space open to innovation and experience
“With this initiative, Logitravel seeks to combine the dynamic, 100% online digital concept with the traditional advisor service. We aim to blend technology with top professionals in vacation sales, experts in the product,” says Carlos García, Marketing and Advertising Director. “One of the main features of the Logitravel Store is that it is a paperless and 100% digital office, a way of working that has been in our DNA since our founding. The store aims to become a benchmark in the sector, both technologically and conceptually, and to offer specialized, high-quality advice to increasingly demanding and informed clients,” García states.
Collaboration with companies and Tourist Offices
“Furthermore, all the hotel suppliers, cruise lines, airlines, as well as most of the holiday destinations we already work with, will find the Logitravel exclusive store the perfect showcase to communicate with their potential clients. With this new concept, Logitravel is making a substantial shift in the Marketing and Co-marketing strategy it has been developing for years, as they will have a permanent online and offline presence, with verifiable results and always using the latest tools,” says García.
Logitravel Store, in detail
The store will have two distinct areas: one dedicated exclusively to cruise sales and another specializing in other travel products. Specifically, Logitravel expects to have 25 physical service points. “The key to this office is the combination of technology with highly qualified staff, so that when a customer is looking for a cruise or other travel product, they will find knowledgeable and specialized staff in our store who can advise them. The key will be the team selection process, which we will begin in October.”
The store's location in the shopping center aims to capitalize on the more than two million moviegoers who visit Kinépolis cinemas annually. Furthermore, Logitravel plans to hold large-scale presentations of destinations and cruises in these theaters.
