Costa Cruises began operating in the cruise industry on March 31, 1948, when the Anna C embarked on its maiden voyage. Since then, its ships, flying the Italian flag, have carried Italian excellence and hospitality around the world. In 2018, it will celebrate its first 70 years of operations with its guests and partner travel agents. Both onboard and ashore, the company will launch various initiatives, which will be unveiled over the coming months. However, Costa is already thinking about all those who wish to celebrate onboard and enjoy an even more exciting experience of "double the happiness."
Guests who book a cruise before December 4, 2017, for travel anytime in 2018 on any ship in the Costa fleet will receive vouchers worth up to €500 per cabin for a selection of onboard experiences. These experiences will allow them to: discover top destinations with the guarantee of Costa excursions, relax after a busy day with a massage, savor exquisite cuisine paired with the finest wines, share the experience with friends and family thanks to the Wi-Fi package, or take home a photo album as a memento of their unique cruise. The promotion includes 2018 itineraries aboard the Costa Diadema, Costa Fascinosa, Costa Deliziosa, Costa Magica, Costa Luminosa, Costa Favolosa, Costa Mediterranea, Costa neoClassica, Costa neoRiviera, Costa Pacifica, and Costa Victoria. This way, your cruise will become an unforgettable vacation.
“In its 70-year history, Costa Cruises has demonstrated its capacity for innovation in the industry, setting new trends and helping it grow to accommodate an ever-expanding clientele. As a pioneer in the world of cruising, it has studied and introduced new services and destinations, identifying market needs and the desires of its guests. “In this sense, we thought there would be no better way to begin our celebrations than to dedicate a gift to the people who have believed in us and our value proposition for years, and who continue to do so,” stated Raffaele D’Ambrosio, Managing Director of Costa Spain and Portugal. “2018 is going to be an important year for Costa, and we will have many opportunities and moments to celebrate together.”.
There are many innovations that demonstrate Costa's ability to innovate and anticipate new trends and demands: from the introduction of the "Fly & Cruise" programs in 1968, to the inclusion, for the first time in Europe, of ships with balconies in 2000; through the opening of the first route for the Chinese market, the new routes in the United Arab Emirates and the Indian Ocean or Mauritius (2006-2007); to the christening of two ships at the same time, Costa Pacifica and Costa Luminosa (2009), certified by the "Guinness World Record", and more recently the order of two innovative environmentally friendly ships, both powered by Liquefied Natural Gas, made in 2015.
This initiative, dedicated to the 70th anniversary, is being offered in all markets where the Italian company operates, with the exception of the Asian market. In Spain, Italy, and France, this action will be supported by a communication campaign aimed at reinforcing the cruise line's positioning as one that enhances the "happiness squared" experience, both on board and ashore.
