Pullmantur and Juan Valdez® Café have announced that starting next October, 100% premium Colombian coffee from the Juan Valdez® brand will be served on all of the cruise line's ships. Pullmantur passengers will be able to enjoy Juan Valdez® coffee (Sierra Nevada origin) on any of its routes, made with beans hand-picked by Colombian coffee farmers.
In addition, suite passengers will be able to enjoy this product in Pod machines, and the cafes on the Monarch and Zenith ships – which usually sail in the Caribbean region – will promote numerous actions aimed at living an experience around coffee.
The alliance was made public in Cartagena aboard the Zenith ship, an event in which Juan Valdez himself participated; María Paula Moreno, International Vice President of Procafecol (company with the license of the Juan Valdez® brand) and José Blanco, Commercial Vice President of Pullmantur Cruises, a company of Spanish origin with more than 40 years of experience.
Francisco Javier Vergara, Director of the Cartagena Office of Procolombia, also attended, thus offering his support to both entities in this project.
According to Richard J. Vogel, President & CEO of Pullmantur Cruises, “the signing of this agreement with such a well-established and prestigious brand as Juan Valdez®, reflects our firm commitment to offering high-quality products within our all-inclusive package.”.
“It is a privilege to bring Juan Valdez® coffee to the 400,000 passengers of different nationalities who choose us as their vacation option each year. I am sure that the arrival of Juan Valdez® on our fleet will contribute very positively to the experience of our guests, who will be able to enjoy a cup of the best coffee while exploring unique destinations and having the best vacation of their lives aboard Pullmantur Cruises,” added Vogel.
For her part, Procafecol's International Vice President, María Paula Moreno, emphasized: “For us, it is a very important achievement to offer our coffee for the first time on such a prestigious cruise line as Pullmantur. Now, thousands of passengers will have a different experience with our brand and will be able to forge a special connection during an unforgettable vacation aboard these ships.” “This partnership is the result of Procafecol's constant daily efforts to promote premium Colombian coffee globally and will serve to further strengthen our international expansion,” Moreno added.
“Colombian coffee will now sail the seas of the Americas, Europe, and the Caribbean thanks to Pullmantur and Juan Valdez®. It is a virtuous alliance that boosts two important sectors of the Colombian economy: exports, with an emblematic Colombian product, and tourism, which is growing at 12%, tripling the global growth rate,” highlighted Felipe Jaramillo, president of ProColombia.
Pullmantur Cruises currently sails the Caribbean Sea, the coast of Brazil, the seas of Northern Europe, the Mediterranean Sea, and the Atlantic Ocean. Approximately 45% of its passengers come from Latin America, where Juan Valdez® enjoys strong brand recognition, with over 80% of its coffee shops located in the region.
