Pullmantur Cruises signs a strategic alliance with Mahou San Miguel that represents a commitment on board to the brewing tradition, so closely linked to Spanish culture.
As part of this agreement, the Tapas Bar concept has been created on the Monarch and Sovereign ships. This personalized space features the iconic green bottle of Alhambra Reserva 1925, one of Mahou San Miguel's most emblematic brands. In this area, ideal for beer lovers, guests can also enjoy typical Spanish tapas and a varied beer menu that, in addition to Alhambra Reserva 1925, includes Alhambra Especial.
“This strategic alliance with Mahou San Miguel reinforces the essence of our offering and strengthens one of our fundamental pillars: the commitment to Spanish traditions and customs,” says Richard J. Vogel, President & CEO of Pullmantur Cruises.
In this sense, "we contribute to making our guests feel even more at home while they explore the main tourist destinations of the Mediterranean, the seas of Northern Europe or the Caribbean.".
For Mahou San Miguel, “the agreement with Pullmantur Cruises is part of our objective to be present during our consumers' moments of enjoyment. Furthermore, it reinforces the positioning of our brands as ambassadors of our country's lifestyle worldwide and representatives of the finest brewing tradition,” as stated by Peio Arbeloa, General Manager of the brewery's Spanish Business Unit.
