Muchoviaje.com is betting on Influencer Marketing for the launch of its 2017 cruise campaign. This year, an evangelizing movement has been created that breaks the mold under the creative concept "Convert to cruising," designed to transform those who are skeptical of the comforts offered by a ship into fans.
The new campaign from the online travel agency with over 15 years in the market promises to showcase all the benefits of cruise travel in a fresh and unique way, aiming to win over even the most skeptical. In the coming weeks, influencers such as MyPeepToes, Tamara Gorro, Love Yoli, and Crazy Haacks will join the movement, posting their favorite destinations, onboard perks, and favorite activities on social media using the hashtag #ConvertToCruising. With these influencer profiles, the campaign is expected to reach over two million people in its first wave.
Muchoviaje.com, continuing its philosophy as a pioneering online travel portal, is showcasing a renewed approach with its commitment to Influencer Marketing in the 2017 cruise campaign. The cruise deals offered by Muchoviaje.com this year feature innovative facilities, entertainment for all ages and lifestyles, excellent dining options, and onboard experiences that will provide its customers with memorable stays.
Influencers converted to cruising
- MyPeepToes – Paula Ordovás, one of the country's most recognized lifestyle influencers (500,000 followers on her social media) and an experienced traveler, has decided to join the evangelizing movement and will publish her favorite destinations from Muchoviaje.com today.
- Love Yoli, an influencer with high engagement among her followers and almost half a million followers across all platforms, is about to get married and will be in charge of converting everyone interested in taking a honeymoon cruise through her YouTube channel and social media.
- Tamara Gorro, one of Spain's most important influencers with over a million followers on her social media, will share her favorite and most useful activities from Muchoviaje.com's cruise offerings.
- Mateo, Daniela and Hugo from the Crazy Haacks channel will be in charge, along with their mother, of converting their more than 600,000 followers to cruising by showing all the fun that a ship offers.
