Costa Cruises has been recognized for its innovative direct marketing campaigns. These awards were presented by the Direct Marketing Association (DMA) at the 2016 DMA Awards.
The Italian cruise company has received a total of three Echo Awards: a gold in the Travel & Accommodation/Transport category, as well as two special recognitions for its Email Marketing and Data-Driven Marketing campaigns.
Thanks to the collaboration with Contactlab, the direct marketing campaigns that Costa Cruises has carried out since 2015 have been chosen by the panel of judges for their extraordinary creativity, visionary strategies and excellent results.
The DMA Awards are a spin-off of the prestigious DMA INTERNATIONAL ECHO AWARDS, which, since 1929, have recognized direct, interactive, and multichannel marketing campaigns in the U.S. that have demonstrated outstanding creativity, strategic quality, and measurable results. This competition covers the entire direct and personalized marketing cycle.
