The shipping company will showcase the best of Italian style to Spaniards through a marketing and media campaign focused on positioning Costa as the Best of Italy, driving traffic to travel agencies, and offering advantages to consumers.
This promotion offers great advantages for early bookings of the most attractive 2015 routes through Northern Europe and the Mediterranean.
Europe's leading shipping company continues to communicate transparent prices, including boarding fees, across all channels.
Costa Cruises launches an aggressive nationwide marketing campaign, which will run until March 3rd and will have Spaniards already looking forward to their 2015 holidays.
Following the incredible success of the sales campaign in the last quarter of 2014 (between October and December), another major sales campaign is underway, offering great benefits such as all-inclusive drinks on a wide selection of the cruise line's best cruises. Routes include the Western Mediterranean, the Eastern Mediterranean, and Northern Europe, on ships such as the new Costa Diadema, the Costa Fascinosa, the Costa Luminosa, and the Costa neoClassica, among others.
Additionally, Costa Cruises continues to implement its training plan for travel agencies on the Costa product and on the unique added values that the shipping company offers through them.
As for this campaign, the creativity is structured around the new brand positioning of the shipping company, which proposes that its passengers enjoy 'The Best of Italy' on their holidays aboard any of the 15 ships in the fleet.
“Our company has a 66-year history in Italy. We’ve turned our attention back to our roots and decided to focus on Italy, our country, and on the very best it has to offer: passion, style, quality, and hospitality,” explains Maria Jesús García, VP of Sales for Costa Spain. “The new campaign is based on the idea of rediscovering Italian excellence. On board our ships, anywhere in the world, you can always find the best products and services Italy has to offer: only Costa offers the most diverse range of cruise vacations, with a unique Italian touch,” she adds.
The campaign also includes national print media as well as in-store activities, where the main theme of the advertisement has been adapted to the context.
The new ad showcases the best of Italy, in terms of lifestyle, through different scenes, reproducing moments from a holiday on board the ships: passengers having breakfast, having fun, having an aperitif, enjoying a meal or contemplating a sunset.
The advertisement was filmed aboard the Costa Favolosa and includes some scenes captured on the open-air gangway of the Costa Diadema, the new flagship that entered service last November. The commercial was directed by Federico Brugia, and the music is "Valzer in Blue" by Philip Abussi.
