This award recognizes the shipping company's strong commitment to social media and is awarded annually by PR Noticias, the leading portal for the advertising and communication sector in Spain.
Pullmantur has been awarded the 'Best Social Media Strategy 2014' prize by the prestigious PR Noticias news portal, a leading Spanish publication in the advertising and communication sector, at the grand Communication gala held yesterday in Madrid.
Pullmantur Cruises has been recognized, among other awards, for its outstanding work in direct customer relations through Web 2.0 tools, one of the most in-demand services and a major concern for consumers in the travel and tourism sector. According to PR Noticias: “Pullmantur Cruises has not only achieved efficient customer service management through social media, but has gone a step further by incorporating a social CRM strategy, placing the user at the heart of the brand's digital experience.”
As every year, 'The Best of PR News 2014' seeks to reward the most outstanding work in the world of Communication, Marketing and Media, in categories such as work in digital strategies, internal communication, CSR, use of social networks, corporate communication or political communication
