The Costa Serena will have Shanghai as its home port from April 2015.
The beautiful and talented Chinese actress Gao Yuanyuan will be Costa's brand ambassador and godmother of the Costa Serena.
On November 28, Costa Crociere will host a welcome event in Shanghai at the new and artistic K11 skyscraper to celebrate the arrival of the Costa Serena in China. The Costa Serena, one of the most magnificent ships in the Costa fleet, known as the Ship of the Gods, will be based in Shanghai from April 2015, offering the Chinese market an authentic European cruise experience rich in culture and art.
The events will take place in downtown Shanghai, beginning with Costa's official announcement of the Costa Serena's arrival in China next April. Passengers will be able to enjoy the celebration with music, lights, and champagne in a luxurious setting created especially for the occasion. Following the event, Costa Crociere will conduct a series of roadshows to present the Costa Serena in Shanghai and neighboring cities over the coming weeks.
Buhdy Bok, Senior Vice President for Asia Pacific and China at Costa Crociere, said: “The Costa Serena will bring Asian passengers an unforgettable Italian lifestyle experience. Bringing our most innovative product to China remains part of our strategy to be leaders in the rapidly growing Chinese market. After eight years of successful operations in China, Costa Crociere will continue to grow and expand its offerings and services in the region.”
As a brand ambassador, the beautiful and talented Chinese actress Gao Yuanyuan has been named godmother of the Costa Serena. It is a happy day for both Gao Yuanyuan and the Costa Serena, as the Chinese star brightened the welcoming festivities by surprising passengers with a special greeting for the Costa Serena's arrival in China. “I was aboard the Costa Serena this summer; every corner is steeped in culture and has left me with indelible memories of its exquisite Italian cuisine, exciting activities, and pure European lifestyle relaxation. I am deeply honored to be the godmother of such an elegant and evocatively beautiful ship; my best wishes for its voyage in China.”
Designed to impress, the beautiful Costa Serena will exceed all expectations, bringing a taste of Italy to its Asian passengers. The Costa Serena is the 'Ship of the Gods,' captivating with the unique elegance of its spaces inspired by mythology and ancient Rome. Its traditional and imaginative magnificence will undoubtedly inspire passengers, while offering a truly memorable and satisfying experience with its many authentic Italian restaurants, each set in elegant settings and featuring exquisite cuisine.
