Costa Cruises launches its new brand campaign in Spain dedicated to the winter season, which opens a new chapter of its "Wonder" communication platform and reinforces the company's distinctive positioning: offering a unique way to discover the world through iconic places, exclusive proposals and memorable moments capable of awakening wonder.
The campaign embodies Costa's unique vision of travel, where discovery, onboard experiences, and shore excursions combine to make every itinerary unforgettable. Through various creative materials, the company showcases some of its most iconic offerings and invites travelers to see the world from new perspectives.
In Spain, the campaign will run from September 21 to November 22 and will feature an omnichannel media plan combining linear television, Connected TV, digital media and social networks, with the aim of expanding its reach and connecting with audiences through different touchpoints.
The communication strategy will also be reinforced with a high-impact Digital Out of Home (DOOH) presence in Madrid's Plaza de Callao, as well as a strategic advertising presence in the capital's main Metro stations, expanding the campaign's visibility in some of the busiest urban spaces.
A different way to discover the world
From the allure of the Canary Islands, a destination to enjoy all year round, to extraordinary trips to places like Cape Horn, the campaign reflects the diversity of locations and offerings that are part of Costa's product range.
The campaign revolves around the idea that traveling is not just about reaching a destination, but about enjoying every moment of the journey, combining the exploration of new places with entertainment, gastronomy, relaxation and shared moments on board.
This way of understanding travel is also reflected in Sea & Land Destinations, Costa's concept that combines discoveries both at sea and on land.
Through Sea Destinations, passengers can enjoy selected locations along the itinerary, turning the ship into a privileged observation point from which to experience things that can only be enjoyed with Costa.
For their part, Land Destinations bring travelers closer to the cultures, traditions, landscapes and most emblematic places of each destination, complementing the sea voyage with authentic and select discoveries on land.
Taken together, the Sea & Land Itineraries allow you to experience each place from different perspectives, making the journey itself an essential part of the experience.
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