Holland America Line has hired Kathryn Geivett as director, social media. In this capacity Geivett’s primary responsibility will be to drive, plan and oversee the execution of strategic social media and digital initiatives for the cruise line.
She will report to Mary Beth Wressell, vice president, marketing communications, for Holland America Line.
“Social media is an important way we communicate with our fans, and we’re thrilled to have someone of Kathy’s caliber join the company to oversee all of our different engagement channels,” said Wressell. “Kathy’s experience, enthusiasm and accomplishments are a great fit for our team and we look forward to working with her.”
Geivett has more than 12 years of marketing and advertising experience with an emphasis on digital and social media. Prior to joining Holland America Line she was at Microsoft Corp. for eight years where she worked her way to the position of senior marketing communications manager, digital. Before Microsoft Geivett worked for a variety of other companies including WPP, one of the world’s leading advertising and marketing services groups; Campbell’s Soup Co. and Seattle Coffee Co.
Geivett holds a Bachelor of Arts in Business from Seattle University.