Rumbo a la Diversión, a brand belonging to the Travelem group, officially announces the start of its activity as an online travel agency specializing in cruises, taking a natural step after more than two decades creating experiences for companies, groups and incentives inside and outside of Spain.
From now on, any traveler can book their cruise vacation through the new Rumbo a la Diversión website, with a proposal focused on itineraries through the Mediterranean, Greek Islands, Norwegian Fjords, Baltic Capitals, Caribbean, Canary Islands, Middle East, transatlantic and round-the-world trips, among many other destinations.
“For years, we were asked when they could travel with us beyond incentive trips,” explains Sacramento Corral, CEO of Travelem and Rumbo a la Diversión. “In 2025, we decided to definitively open our doors to the general public, maintaining the same level of attention to detail, care, and support that we offer to large groups, but now applied to every family, couple, or group of friends who wants to enjoy a cruise.”.
From incentives to cruise vacations
Rumbo a la Diversión (Heading to Fun) stems from the experience Travelem has accumulated since 2004, the year the company organized its first major incentive trip to the Riviera Maya. Since then, it has designed programs in destinations as diverse as the United States, the Dominican Republic, Mexico, France, Italy, Greece, Norway, Sweden, Morocco, and the United Arab Emirates, combining culture, leisure, and high-level entertainment.
Throughout these years, the company has managed large groups for leading brands and has created themed cruises and incentive trips with performances by top-level artists and comedians, consolidating its own brand based on fun, good organization and closeness with the traveler.
“We’re now bringing all that experience with groups and onboard events to the individual traveler,” says Iván Mañas, online sales director at Rumbo a la Diversión. “We didn’t want to be just another cruise website, but an online agency with soul: where customers can book comfortably from home, but feel that there’s a team behind the scenes that truly knows the ships, the cruise lines, and the destinations.”.
The new phase of Rumbo a la Diversión revolves around an online booking platform focused exclusively on cruises, where users can search by destination, departure month, port of embarkation, or cruise line. The agency works with the most popular cruise lines in the Spanish market, as well as premium and luxury options, in addition to river cruises.
The traveler will find options for:
- Family cruises, with ships full of activities, water parks and entertainment.
- Cruises for couples and honeymoons, designed for those seeking romance and special experiences on board.
- Senior cruises +55, with comfortable itineraries, good food and everything organized for worry-free travel.
- Group cruises and incentives, maintaining the line of work that has made the company recognized in the corporate field.
All of this is backed by a specialized team that provides advice before, during and after the booking, both by phone and by email and digital channels.
Although booking is done online, Rumbo a la Diversión prioritizes a close and personalized service model. The team helps customers choose their ship, cruise line, cabin type, dinner seating, and excursions, and provides guidance on travel insurance, required documentation, and other useful information before boarding.
“We know that for many travelers, a cruise is the most important trip of the year,” says Sacramento Corral. “We want them to feel supported from the first click until they return home. That has always been our hallmark with incentives, and now we're applying it to family and couples' vacations as well.”.
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