Archer Roose Wines is now available across the Princess Cruises as its first official canned wine partner. Guests can enjoy perfectly sized glasses of Archer Roose wines in Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc varieties on all voyages beginning this September – whether by the pool, during excursions, in the casinos, through Ocean Now® service and stateroom delivery, on Princess Cay, or at Alaskan lodges.
Elizabeth Banks, creative director and co-owner of Archer Roose Wines, will star in a new promotional video celebrating the partnership. The spot, titled “The Can for the Curious Cruiser,” showcases how Archer Roose perfectly complements the modern traveler’s onboard experience, with Banks’s signature witty style. The video will be shared on social media, on Princess Cruises’ YouTube channel, and in staterooms across the fleet via video-on-demand.
“We’ve always sought to be present where people need us, offering high-quality wines. Partnering with Princess Cruises expands that vision for travelers already immersed in a journey of discovery,” said Marian Leitner-Waldman, CEO and founder of Archer Roose Wines. “Whether relaxing on deck or exploring a private island, Archer Roose allows you to toast with world-class wine anytime, anywhere, without sacrificing quality or sustainability. It all starts with the simple pop of a cap.”
“The meticulous attention to detail and premium service make every Princess cruise truly unforgettable,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “In Archer Roose Wines, we found a partner who shares our commitment to innovation, sustainability, and delighting our guests. Their offering brings the joy of premium wine to every corner of the Princess experience, as part of our Love Line Premium Liquors collection.”
The partnership marks the first time Archer Roose wines will be available offshore, following years of growth in the travel sector.
Archer Roose wines are produced responsibly, are vegan, gluten-free, and contain no added sugar or unnecessary additives.
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