Celebrity Cruises will usher in a new era in river cruising with Celebrity River Cruises, a premium river cruise experience that will begin accepting bookings this year. The company has signed an initial order for 10 innovative ships that will take passengers to historic cities along the world’s most iconic rivers, beginning in Europe. Celebrity Cruises will bring the sophisticated, elevated design of its Edge to river cruising. Combining this luxury with the brand’s signature hospitality and a unique selection of itineraries, Celebrity River Cruises promises to deliver unforgettable experiences: The Celebrity Way.
“We are thrilled to announce our entry into the river cruise market through our premium travel brand, Celebrity Cruises. Our guests and travel partners can expect what we do best: innovate and elevate the river cruise experience as we respond to the growing demand for intimate and culturally enriching travel,” said Jason Liberty, Chairman and CEO of Royal Caribbean Group. “Approximately half of our guests have experienced or intend to experience a river cruise, so we know they will enjoy Celebrity’s elevated offering on the rivers. By leveraging our valuable loyalty programs across our three brands, we will strengthen our connection with our guests and expand our ability to keep guests within our ecosystem of vacation experiences. We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building capabilities to deliver a lifetime of vacations.”
Celebrity River Cruises is a natural extension of Celebrity's premium offering, bringing its signature service-oriented approach to the world of river cruising. Guests will sail through the heart of culturally and historically significant cities, savor locally inspired cuisine, and enjoy unique Celebrity-style. With ships designed to offer 360-degree panoramic views, every moment on board will be designed to immerse guests in the beauty of the journey.
“ Celebrity River Cruises will bring the quality and sophistication of our Edge series ocean-going ships to the world’s most iconic rivers, beginning in Europe,” added Laura Hodges Bethge, president of Celebrity Cruises. “We have redefined ocean travel with our world-class hospitality, award-winning dining experiences, and sleek, cutting-edge design. We are excited to bring these experiences to the world of river cruising and combine them with authentic, destination-rich itineraries that will offer our guests an unparalleled experience.”
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