MSC becomes official cruise line partner of the New York Knicks, after announcing its multi-year marketing partnership with Madison Square Garden Sports Corp.
Through this partnership, MSC will receive significant brand promotion during all Knicks games at the Garden, including LED signage and virtual on-court signage. The cruise line will also sponsor the Knicks' jersey launch during games.
As the Knicks' first global rights marketing partner, the organization will work with MSC Cruises to create new activations in foreign markets, which could include Italy, Germany, England, and Brazil.
“Our partnership with MSG and the New York Knicks is a symbol of our global commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal aboard MSC Meraviglia,” said Rubén A. Rodríguez, President of MSC Cruises USA. “At MSC Cruises, we focus on enhancing the communities we serve by supporting families and fostering sustainability efforts. MSG and the Knicks share these priorities, and we are delighted to combine our efforts right here in New York City, as well as across the more than 40 countries that make up our global itineraries.”
Together, the Knicks and MSC Cruises will partner on a sustainability initiative that will provide a donation to an Ocean Conservation Cause for every three-pointer made by the Knicks this season. Throughout the year, GardenVision and the Knicks' digital channels will publish features on the program and provide updates on the amount donated to date.
This spring, the Knicks will host a Jr. Knicks clinic on the MSC Meraviglia's basketball court during its inaugural call at the Brooklyn Cruise Terminal. Clinic participants will take part in basketball drills, skills training, and games led by the Jr. Knicks coaching staff. Participants will also have the opportunity to meet Knicks alumni and receive Knicks and MSC Cruises branded merchandise.
MSC Cruises will also be featured on the digital panels outside Madison Square Garden, visible to the millions of people who pass by the Garden every day.
