Princess Cruises has signed an exclusive five-year licensing agreement with Xponential Fitness, Inc. Through this partnership, Princess will leverage Xponential Fitness's content in conjunction with OneSpaWorld's expertise in the health, wellness, and fitness sector at sea.
During the term of the agreement, a minimum of eight Xponential brands will be available on board each of the 15 ships in the Princess fleet, resulting in a minimum total of 120 experiences with Xponential's fitness brands and modalities, including Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance and StretchLab, to start with, plus more exciting offers from Xponential Fitness.
Xponential Fitness will work with OneSpaWorld, Princess Cruises' exclusive partner for health, wellness, and fitness services, to incorporate Xponential's experiences into the fitness offerings provided to Princess guests, managed by OneSpaWorld fitness professionals and onboard staff at the onboard fitness and spa facilities.
“Our goal is to offer the world’s best vacation experiences at the best price. Combining Xponential’s unparalleled portfolio of brands with OneSpaWorld’s fitness program allows us to align Princess Cruises with the best and most comprehensive offerings in the fitness industry,” said John Padgett, president of Princess Cruises.
“This partnership will expand the fitness experience available to the millions of guests who sail on Princess,” said Danyal Ali, President of XPASS at Xponential Fitness. “Our wide variety of fitness offerings will provide the opportunity to experience our brands in addition to the extensive suite of existing OneSpaWorld services offered onboard. We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests.”
“We are thrilled to partner with Princess and Xponential to expand our already tailored, personalized experiences for Princess guests at sea, incorporating Xponential Fitness’s world-class fitness brand content and market-leading multimodal programming into our offering,” said Leonard Fluxman, CEO, President and Chief Executive Officer of OneSpaWorld.
In addition, Princess will offer XPONENT Fitness' XPLUS on-demand virtual studio class subscription service on Princess's proprietary digital content platform, OceanView. Princess guests do not need to be XPONENT Fitness members to experience live studio classes and on-demand stateroom classes, and can continue their onboard experience after the cruise through XPASS at exclusive Princess rates.
Along with these exclusive Xponential Fitness offerings provided by OneSpaWorld at sea, Princess Cruises also becomes Xponential Fitness's first corporate wellness partner through its multi-brand live studio class program XPASS and its subscription-based virtual fitness programming XPLUS, available with exclusive discounts for Princess Cruises employees.
