Celebrity Cruises is riding the wave of the future of art with its first foray into NFTs. In collaboration with artist Rubem Robierb, Celebrity has launched the Peacemakers Sunset NFT collection, which complements Robierb's powerful Peacemakers sculpture featured on its newest ship, Celebrity Beyond. Each NFT includes two non-purchaseable invitations to the ship's exclusive naming ceremony and sailing in Fort Lauderdale, November 4-6.
NFT's new collection consists of a limited edition of five moving art pieces, one of which is currently on display at the Cube Art Fair in Times Square from May 18 to 22. The NFTs will be available for purchase on June 1 through the OpenSea platform. Proceeds from sales will go to the artist.
In addition, a variant of these NFTs titled “Peacemakers, Blue Sky” can be found on board the Celebrity Beyond, making it the first NFT at sea.
“Innovation is a pillar of the Celebrity Cruises experience and a distinctive feature of our ships, so it is very fitting to bring this heritage into the new digital revolution of NFTs and the metaverse,” said Celebrity Cruises Chief Marketing Officer Michael Scheiner.
“Peacemakers represents two intertwined doves, a tribute to the world’s peacemakers, and the NFTs bring to life the idea that peace is an act of collaboration that can never be taken for granted,” said Rubem Robierb. “It has been an honor to continue my collaboration with Celebrity Cruises and push the boundaries of our joint artistic work to new frontiers, from the metaverse to the display of the first NFT at sea.”
Once the NFTs are released for sale, they can be resold and traded an unlimited number of times. On July 1, every owner of a Peacemakers Sunset NFT will receive an invitation to attend the ship's christening ceremony, which includes round-trip airfare for two for the christening and sailing of the Celebrity Beyond from November 4-6, 2022.
Originally from Brazil, Rubem Robierb lives and works in New York and Miami. Rubem's art has been featured in exhibitions and art festivals worldwide. In addition to Robierb's "Peacemakers" design aboard Celebrity Beyond, Celebrity Cruises also features his thought-provoking "Dream Machine" on Celebrity Edge and "Empower Flower" on Celebrity Apex, which celebrates women's rights and empowerment.
Onboard the Celebrity Beyond, Robierb art fans will also be able to enjoy the incorporation of Peacemakers into the live production show Arte, the first time an artwork displayed onboard a Celebrity Cruises ship has been integrated into a theatrical performance experience; and the opportunity to purchase a limited-edition Peacemakers jewelry collection, a collaboration between Robierb and Effy Jewellery, featuring necklaces in a variety of precious metals and gems.
Celebrity Beyond began its inaugural season on April 27, 2022 with a 10-night sailing from Southampton, England, to Barcelona, Spain, and will now spend the summer sailing nine- to ten-night itineraries in the Mediterranean.
