Royal Caribbean International has launched its loyalty program for travel agents in Spain, granting them access to the Club Royal Loyalty Programme for the first time. The program offers travel agents the opportunity to earn incentives in exchange for booking Royal Caribbean trips, in addition to their standard commission. After analyzing market needs over the past year, Royal Caribbean has decided to activate the loyalty program through its existing Spanish trade engagement platform, Club Royal.
This initiative, designed to encourage travel agents to participate in the dynamic Club Royal platform, also provides them with more information about Royal Caribbean's product range, current offers, and agent benefits. For each booking registered through the Club Royal loyalty program, agents will receive a bonus in euros, which is transferred directly to their own Club Royal Mastercard, allowing their clients to enjoy its benefits.
As an added incentive, for every holiday booking made by travel agents through Club Royal, they will receive a bonus in euros to spend during the holiday, either using the Club Royal Mastercard or on the cruise itself. By joining the Club Royal platform, Spanish travel agents automatically gain access to exclusive contests and competitions with prizes ranging from onboard visits to attendance at major events.
Stuart Byron, Sales Director for the UK, Ireland, and Spain at Royal Caribbean International, commented: “Following the success of the Club Royal Program in the UK and Ireland, we are delighted to be able to bring the offering to Spanish travel agents. This is another step in our strategy to support travel agents, and we will continue to introduce new developments in the coming years.”.
