The US company Windstar Cruises has launched its new advertising campaign today, presenting the company as a unique small-ship cruise product and more clearly conveying the two classes of small yachts that the company operates.
Guests can choose between Windstar's classic sailing yachts (three Wind class yachts) and all-suite luxury yachts (three recently refurbished Star Plus class yachts) with "The stars know the way" and "The wind knows the way" as campaign slogans, together forming the WindStar brand name.
“We believe in empowering customers to choose how they sail and offering the advantages of cruising on smaller ships in a way that creates a competitive edge,” says Windstar President Christopher Prelog. “With this new message, we have an opportunity to share the personalized approach and perspective that inspires each of our ship classes, including showcasing key attributes both onboard and offboard Windstar, such as the feeling of being on your own private yacht with only 148 to 342 guests on board.”
Prelog believes the message will resonate with existing guests who know the brand well and inspire new customers to become first-time Windstar cruisers.
In addition, following the success of its Black Friday and Cyber Monday “Book Your Bucket List” sales, Windstar is gearing up for its “12 Ways of Windstar” holiday sale, running from December 14 to 28. Cruise fares will be reduced on select sailings, and travelers will find great deals on cruises to the Caribbean, Mediterranean, Black Sea and Holy Land, U.S. Coast, Tahiti, and Trans-Ocean.
Windstar's Beyond Ordinary Care health and safety program requires all passengers to be vaccinated.
