Celebrity Cruises has launched an international advertising campaign inviting all customers to rekindle their passion for travel and reconnect with the people and world around them.
With the slogan, “Journey Safe, Journey Wonderful,” the campaign highlights the wonders of experiencing the world from the perspective of a journey aboard a Celebrity ship. The campaign's commercial shows how this “new luxury” blends seamlessly with the places and people encountered onboard and at each destination, reinforcing a message of inclusivity by reminding us of all the diverse people we can only meet through travel.
The campaign's main spot begins by posing the question:'How many incredible moments have we missed? ', before taking the viewer on a journey filled with experiences and wonders that one might not immediately associate with a cruise.
Set to a remix of Louis Armstrong's iconic ballad, 'What a Wonderful World', the spot, which takes its lyrics as inspiration, constantly pushes the viewer to re-experience life in all its fullness.
The video also reminds viewers that there are new safety policies in place for travel, which Celebrity Cruises strictly adheres to. Like many other travel brands, Celebrity Cruises suspended operations in March 2020 with the onset of the pandemic. After nearly 16 months, the brand became the first cruise line to sail with North American guests, and since then, specifically since June, it has resumed service with more than half of its fleet currently operating.
The brand became one of the leading advocates for vaccination in the travel industry, requiring all of its crew and guests to be fully vaccinated in order to board a Celebrity Cruises ship.
Celebrity Cruises President and CEO Lisa Lutoff-Perlo said, “It took enduring a pandemic where we were literally cut off from each other and the world to recognize just how powerful and meaningful travel is in our lives. It’s not just a vacation. Travel is a journey, where our hearts and minds are filled with new people, new experiences, new realizations about ourselves and the world around us. And, as the first cruise line to resume service, we saw an opportunity not only to resurface, but also to reimagine the Celebrity Cruise experience through this lens.”.
“Our new advertising campaign poses the question, ‘Isn’t it time?’ And with the time and care we’ve put into our new health and safety measures, we believe it is. It’s time to see the world and each other again, on one of the safest holidays possible,” added Lutoff-Perlo.
Jo Rzymowska, Vice President and Managing Director of EMEA for Celebrity Cruises, said: “This campaign encourages consumers to reignite their passion for travel and reconnect with the people and world around them. We’ve seen with the successful return of Celebrity Apex in Greece that our customers are ready to travel, so we’re thrilled to launch the campaign in a big way in our market. It’s also an important demonstration of investment in and support for our employees, who are helping us deliver on our promise that we’re coming back stronger than ever.”.
The launch of the advertising campaign also marks the beginning of a brand makeover that includes the look and content of its Instagram account, CelebrityCruises, now more in line with the new look and feel and representing Celebrity's new message of having "WonderFULL" experiences that will reignite future customers' desire to travel.
