MedCruise, whose mission is to promote the cruise industry in the Mediterranean, the Black Sea, the Adriatic Sea, the Red Sea and the Near Atlantic, has launched today (during the International Cruise Summit 2020) a powerful online marketing campaign that will run throughout 2021 to support, more than ever, its partners and destinations for the resumption of cruises.
There is nowhere else where you can take a cruise visiting so many different countries in a short period of time and enjoy, learn, feel, taste, savor the aromas, nature, or cultures and follow the footsteps of history as you can in the Mediterranean and its adjacent seas.
This marketing campaign is divided into five different extraordinary experiences, presented in short video clips, showcasing the wonderful experience of sailing the Mediterranean!
Culture and History:
Nowhere else can you find such a wealth of culture and history in such a relatively small area, home to a millennia-old heritage recognized by UNESCO. The Mediterranean ports are the gateway to territories that treasure the achievements of the civilizations that came before us.#FullyAstonishing, #FullyInspiring
Active tourism and nature:
There's no better way to experience a destination than to immerse yourself in it with all five senses. The Mediterranean and its adjacent seas offer endless outdoor activities to enjoy and make the most of your trip. With ideal weather from spring to autumn, even the winter months are generally very mild. #FullyAstonishing, #FullyInspiring
Gastronomy:
Mediterranean cuisine, one of the most admired in the world of gastronomy, was declared an Intangible Cultural Heritage of Humanity in 2013 by UNESCO, standing out as one of the most beneficial diets for our health and lifestyle. #FullyTasty
The purpose of the campaign is to remind cruise passengers and show potential new consumers the wonders of the Marenostrum, the five-sense experience offered by MedCruise ports and destinations, which begins the moment the passenger disembarks and immediately enters into an unforgettable, lifelong experience.
MedCruise focuses its marketing strategies primarily on the industry, and for the first time, the Association is carrying out a major campaign aimed at the end consumer for the benefit of its partners and the industry as a whole.
MedCruise's Marketing Director, Ms. Maria Cano, stated: “The current pandemic is hitting the cruise industry hard. MedCruise believes that now, more than ever, is the time to support the cruise industry, the time to innovate, and the time to act with originality. In difficult times, new and positive ideas are needed, and this new online marketing strategy responds to this new era. MedCruise creates, adapts, and innovates to continue providing the best for its partners and the industry.”.
