With the aim of sharing the valuable experience of its professionals during this unusual period of confinement, Costa Cruises, in collaboration with the University-Business Foundation, is organizing five online seminars starting next week for university students of Tourism, Business, and Marketing. These seminars will answer questions about the management of the cruise industry. Company experts will share their experience in the five webinars, which will take place during the week of May 4-8, in partnership with the University-Business Foundation.
Europe's leading cruise company is the first to share its experience in this remote format during the lockdown, aiming to show students what it's like to work in the tourism sector, specifically at Costa Cruises. Students who register for the sessions will have the opportunity to meet with managers from some of the company's most important departments in Spain and have their questions answered through practical, real-world examples.
This pioneering initiative will kick off on Monday, May 4th, with the participation of company executives from Spain and Portugal, including Valentín Hernández, Head of eCommerce, CRM, MICE & Groups. Similarly, Barbara Fernández, Trade Marketing Director, Jorge Serrano, Commercial Director, and Marta Panadero, Business Intelligence Analyst, will offer students the opportunity to have their questions answered from a real-world perspective. Topics will include co-marketing with agencies, B2B platforms for training, information and bookings, commercial strategy and sales force management, the importance of revenue management and dynamic pricing tools, and the use of geomarketing to generate incremental demand in collaboration with travel agencies.
The sessions will conclude with a presentation by Rafael Fernández-Alava, Marketing and Communication Director for the company in Spain and Portugal, who will focus on the design and execution of media plans, public relations plans, as well as aspects related to reputation, sustainability, and the 2030 Agenda. Regarding this initiative, the executive stated: “At Costa Cruises, we are very excited about these webinars. Although our ships are currently at rest and dream trips will have to wait a little longer, we believe that, as employees, we can be of service to society during this period of confinement.”
This webinar series is launched as a very attractive proposal for students whose classes and study plans have been affected by the global health crisis, and who, thanks to Costa Cruises and the University-Business Foundation, will be able to continue their training and discover more about the number 1 cruise operator in Europe.
