B Cruises, the new cruise-focused brand from B the travel brand, Ávoris' retail arm, has arrived in Barcelona with the opening of its first flagship store in the Catalan capital. This store concept specializes exclusively in cruise offerings.
B the travel brand, in its objective to position itself as a benchmark within the travel agency market, is once again committed to an innovative project with a clear strategy for positioning and penetration in the cruise segment, relying on the company's values, where innovation and customer relations are fundamental.
With this flagship store, which joins the one they already have in the capital of Madrid, the company demonstrates B the travel brand's desire to offer its customers a unique product, with high added value through specialization, service and product portfolio.
B Cruises was created to meet the ever-increasing market demand for cruises, with the aim of helping travelers organize their experience before boarding.
B Cruises' second flagship store is located in a prime area of Barcelona, at Ronda Universitat 17, on the corner of Balmes. This location is very close to Plaça Catalunya, the University of Barcelona, and Passeig de Gràcia. The store features dedicated areas for all the cruise lines, staffed by specialists for each, and spans 450 square meters where technology and top-notch service come together to offer every traveler the perfect cruise experience.
Last Thursday, February 20th, B Cruises celebrated the grand opening of its second flagship store. Around 300 guests attended the inauguration, celebrating the opening of this unique space in Spain. The event featured Tino Soriano, a National Geographic travel photographer, nine-time UNESCO award winner, and recipient of the world's most prestigious press photo award (World Press Photo), as Master of Ceremonies.
In addition, four prizes were raffled among the attendees: two Mediterranean cruises, one Catai river cruise, and one star-class luxury cruise. The lucky winners will be able to enjoy their prizes during 2020.
Enric Riera, General Manager of Distribution at Ávoris, personally thanked all the guests for their attendance and stated that “the opening of the second B Cruises flagship store in Barcelona is a continuation of the first flagship store inaugurated three months ago in Madrid. Both in B Cruises stores and in all B the travel brand establishments, travelers will find a wide range of products, including cruise lines and itineraries. This second opening is a sign of the progressive growth of the cruise segment and an opportunity for B Cruises to offer personalized service to all travelers interested in this type of trip.”
A new opening that is part of a project with great potential for all those travelers who want to enjoy the best cruise experience.
