Celebrity Cruises has announced an agreement with goop, the modern lifestyle brand founded and led by Gwyneth Paltrow, to create the first-ever goop at Sea experience, taking place aboard the Celebrity Apexfrom August 26 to September 6, 2020. Gwyneth Paltrow and Elise Loehnen, goop's Chief Content Officer, will join the 11-night Mediterranean wellness cruise on August 30, 2020, to offer an unforgettable onboard experience for attendees.
During this wellness experience at sea aboard the Celebrity Apex, passengers will have the opportunity to meet Paltrow, Loehnen, and their top collaborators, and join an intimate conversation between Paltrow and Loehnen, three smaller expert-led group sessions (one for the body, one for the mind, and one for the soul), and a closing address. Throughout the cruise, there will be numerous surprises from both Goop and Celebrity Cruises. Whether guests are looking to overcome a relationship block, reconnect with their own bodies, soothe their inner selves, or find purpose, joy, or just five minutes to de-stress, through transformative work, they will develop a set of tools they can use in their daily lives.
“We’ve had incredible success with ‘In goop Health,’ our wellness summit that translates goop content into a tangible, high-touch experience for our users. This partnership with Celebrity Cruises allows us to reach new audiences and connect with our readers. Goop’s DNA is rooted in curiosity, and curiosity is an essential component of travel. With goop at Sea, we’ll invoke that adventurous spirit through a series of transformative experiences led by some of our most trusted wellness professionals,” said Gwyneth Paltrow, CEO and founder of goop.
“Celebrity Apex is the ultimate cruise experience in the industry. Every design detail of the award-winning Edge series and the onboard offerings have been designed to bring the outdoors in, making the ship a natural wellness haven,” said Peter Giorgi, Vice President and Chief Marketing Officer of Celebrity Cruises. “Celebrity Apex is modern cruising at its finest and the perfect setting for our partnership with goop to deliver the first-ever goop at Sea Experience.”
Over the past decade, and particularly in recent years, goop has become renowned for initiating and evolving relevant conversations about health and wellness, and for its inquisitive and open-minded approach to self-optimization. The brand collaborates with an incredible roster of doctors, professionals, and thought leaders.
The goop at Sea experience will also feature:
- Keynote speech
Goop's Chief Content Officer, Elise Loehnen, will have a conversation with Gwyneth Paltrow, the brand's founder and CEO, about her personal journey to wellness, what she has learned, what she still has to learn, and where she is headed.
- The Mind Session
After the morning talk, passengers will split into three smaller groups and participate in three impactful classes led by medical innovators. This workshop focuses on mental health, the power of the mind, and creating immediate and lasting change.
- The Body Session
In this group class, participants will get moving, harness the potential of their bodies while having fun and taking control of their own bodies.
- The Soul Session
Very often, physical, mental, and emotional well-being are closely linked. This class will be an energetic experience, guided by a spiritual teacher and designed to leave participants feeling more grounded than when they entered.
- Closing speech
The day will end with a conversation between Loehnen and one of the most fascinating leaders of cultural change.
- Goopified benefits throughout the Wellness Journey
Goop is also known for its leadership in healthy eating and its wholesome recipes that don't compromise on flavor. Goop's food content editor will assist in menu development. In addition, as mentioned, there will be fun, Goop surprises, and select services for passengers to enjoy onboard.
Tickets for the goop at sea experience have been on sale since January 9, 2020, and are available for $750 for passengers booking suite accommodations on Celebrity Apex departing August 26, 2020, from Barcelona, Spain. For more information and to book, visit celebritycruises.com/goopatsea. Availability is limited.
More details coming in the next few weeks and on IG: @goop, @celebritycruises and #goopatsea.
