Madrid, November 11, 2019. B Cruises, the new brand specializing in cruises from B the travel brand—Ávoris’s retail brand—is making its debut in Madrid with the opening of its first flagship store in the capital.
B the travel brand continues to position itself as a leader in the travel agency market, drawing on the company’s values, where innovation and customer relationships are fundamental. For this reason, it has committed to an innovative project with a clear strategy for positioning itself and gaining market share in the cruise segment, once again demonstrating its dedication to offering its customers a unique product with high added value through specialization, service, and its product portfolio.
B Cruises is the only store in Spain specializing in cruises. It was founded to meet a growing demand in the market, with the goal of providing personalized advice to help travelers plan their experience before boarding; choose the right itinerary and cabin type; and learn about the culinary offerings on each ship, as well as its facilities, services, and the leisure and entertainment options available on board.
The new brand has just opened its own store in Madrid. It will be available in all B the travel brand stores and will feature cruise sections in the retail agency’s flagship stores and in the premium stores of B the travel brand & Catai.
B Cruises' first flagship store is located in one of the capital's prime areas, at the iconic 8 Avenida de Concha Espina, across from the Santiago Bernabéu Stadium, and will soon be integrated into the Bernabéu's new surroundings.
The new space features different areas dedicated to all cruise lines, each staffed by specialized personnel. Spanning 450 square meters across two floors, it combines cutting-edge technology with top-notch service to help every traveler find the perfect cruise.
An exclusive environment where guests will find various spaces designed to meet every need that may arise. They will find a Welcome Area featuring a café and seven private service stations customized according to the cruise and itinerary selected. It will also feature VR stations where guests can take a virtual tour of the ship, a presentation room, and a call center providing telephone support.
Last Thursday, November 7, B Cruises held a grand opening for what will be its first exclusive store. More than 300 guests attended the grand opening to celebrate the launch of this new, one-of-a-kind venue in Spain, with Sebastián Álvaro serving as Master of Ceremonies. The event featured, among other things, a jazz trio, an elegant and entertaining performance, a raffle for eleven cruises, and themed catering with four stations serving international cuisine—all of which kept the evening going well into the night.
Enric Riera, General Manager of Distribution at Ávoris, personally thanked all attendees and stated that “the cruise segment is on the rise, with significant growth each year; it is a type of trip that is increasingly in demand and one of the products with the highest repeat purchase rate.”
That is why B the travel brand, as part of its commitment to innovation, is launching the new brand B Cruises, dedicated exclusively to the sale of cruise packages. This new project has significant potential and promises to provide added value to travelers.
