MSC Cruises today announced the launch of MSC MasterChef at Sea. This innovative collaboration with MasterChef producer Endemol Shine Group will bring the successful and globally renowned MasterChef brand to MSC Cruises in an entertainment format that will be rolled out across the fleet starting in summer 2017. This latest announcement further demonstrates MSC Cruises’ ongoing commitment to providing a wide and diverse range of entertainment options and brings to life the company’s passion for gastronomy.
MSC MasterChef at Sea mirrors the popular television cooking competition on board MSC Cruises ships. Passengers will have the opportunity to test their culinary talent and skills in a competition against other travelers. This inspiring and immersive experience has been designed to bring the magic of MasterChef from Spain, the UK, France, Portugal, Italy, Germany, South Africa, Brazil, Argentina, and China to MSC Cruises passengers and encourage culinary exploration.
Gianni Onorato, CEO of MSC Cruises, commented: “One of the key distinguishing features of the holidays we offer with MSC Cruises is the wide range of entertainment options available throughout the day and night to cater to the needs of guests of all ages. This latest addition to onboard entertainment has been developed in collaboration with MasterChef, one of the world’s most renowned culinary lifestyle brands, to provide our guests with an experience that combines a global passion for gastronomy with entertainment. In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, entertained, and to learn.”
The collaboration with MasterChef is part of a broader strategy by MSC Cruises to partner with leading global experts who reflect the company's focus on excellence. The company seeks to collaborate with world leaders in their fields, combining MSC Cruises' dedication to creating unique onboard experiences and meticulous attention to detail with the collaborator's skills and expertise.
“We are delighted to collaborate with MSC Cruises to entertain new audiences worldwide, bringing a unique and authentic experience,” commented Francés Adams, Global Director of Brands and Licensing at Endemol Shine Group. MasterChef, “is a globally successful brand that continues to grow in popularity, and whose fans are eager to participate off-screen.”
Passengers participating in the MasterChef competition during their MSC Cruises holidays will be challenged to create a dish from a box of mystery ingredients. Their dishes will be judged by the MSC Cruises Executive Chef on board, who will evaluate their presentation, taste, and originality. Each cruise will crown a new winner who will receive an onboard MasterChef prize. Each winner will also be eligible to win one of two fantastic annual prizes:
1st Prize: a dinner at the winner's home or in a venue in their city with one of the MasterChef stars as their personal chef, an exclusive collection of 50 MasterChef recipes and the possibility of participating in the official casting of the MasterChef television program.
2nd Prize: the chance to be part of the audience of the program by dining in one of the restaurants where the program is filmed with 3 friends and the exclusive collection of 50 MasterChef recipes.
