This initiative demonstrates that Spain is a key market for the shipping company, which continues to reinforce its long-standing commitment to travel agents, providing them with more tools to continue growing with their clients.
Costa Cruises will offer passengersincrediblebenefits for the best routes of 2015, including those of its new flagship, the Costa Diadema.
For the first time in several years, Costa Cruises, Europe's number 1 cruise company and the only Italian-flagged cruise line, is about to launch a major multi-channel marketing campaign across Spain, demonstrating once again the importance of its ongoing commitment to its best partners, travel agents.
As part of the campaign, the Italian shipping company will offer consumers unique advantages for the best routes of 2015, including a large number of departures of the new jewel in the crown of the fleet, the Costa Diadema, which will be christened in Genoa on November 7.
This campaign aims to drive more traffic to points of sale, providing travel agents, their best partners, with more tools to grow together. “Once again, Costa Cruises demonstrates the close relationship it has always maintained with its partners in the distribution sector, one of the key historical elements of the company's strategy,” says María Jesús García, Vice President of Sales for the Costa Group in Spain.
Costa's commitment to the Spanish market will be further reinforced with this campaign, which will start soon and run for several weeks.
