BC Tours, a leading provider of shoreside services for the international cruise industry in Spain & Portugal and part of Alsa, today announced its official rebrand to BC Cruise Services, effective this September.
The refreshed brand brings together the company’s extensive portfolio including shore excursions, port agency, turnaround operations, pre & post cruise hotel stays, land programs and events under a single new identity. This new positioning reflects BC Cruise Services core values of excellence, consistency, innovation and customer care, backed by more than 35 years of proven experience across Spain and Portugal.
With operations in every major port in Spain and Portugal and plans to expand into new destinations in the future BC Cruise Services has established itself as a trusted partner to all leading international cruise lines. Its expert local teams provide immersive destination experiences and seamless shoreside services, ensuring a consistent standard of excellence across all ports.
“While our image has evolved in line with our parent company Alsa, our vision remains the same, to provide seamless, consistent, and innovative services to the cruise industry,” said Mark Robinson, General Manager of BC Cruise Services. “Our business is built on customer focus, integrity, trust, sustainability, teamwork and dedication for excellence that guide our local teams every day.”
“We have refreshed our corporate identity, but our commitment to who we are and how we evolve every day remains unchanged,” added Isaac Álvarez, Director of Alsa’s Tourism Division, to which BC Cruise Services reports.
The company also operates under a comprehensive Quality and Environmental Management System designed to optimize processes and reduce environmental impact. BC Cruise Services was the first company in Spain to be certified by Travelife, underlining its leadership in sustainable tourism practices.
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