Serafin Blazquez leaves Cruise Saudi to join Barcelona Europe Supply, part of The Apollo Group, as Global Business Development Director, marking another step in the company’s broader international expansion strategy.
Serafín joins as part of a phased strengthening of the company’s commercial and operational platform. In his role, he will lead global business development initiatives, advance strategic partnerships, and support market expansion across Europe, the Americas, and Asia. His appointment complements ongoing investments in infrastructure, capabilities, and leadership designed to scale the business responsibly and sustainably.
The company continues to build a fully integrated hospitality and supply platform to meet increasing global demand across the cruise and maritime sectors.
“Serafín’s appointment reflects a deliberate strengthening of our leadership structure,” said a representative of The Apollo Group. “We are assembling the right capabilities to support our long-term growth ambitions and deliver greater value to our partners worldwide.”
With enhanced executive depth and a clearly defined strategic roadmap, Barcelona Europe Supply remains focused on disciplined expansion, operational excellence, and sustained international growth.
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