There is no doubt that the cruise industry is booming. More than eight million passengers passed through Spain in 2017.
Spain is the largest European cruise destination after Italy, and our ports are at the top of the world ranking. Spain has a good positioning among the source markets of USA, UK, Germany, the Nordic countries, Italy, France and Russia. There is a world fleet of more than 300 cruise ships and a forecast to build 90 more cruise ships by 2026.
Last year Santander Port was visited by 14,663 cruise passengers. And it has the potential to grow still further. This potential for growth is our challenge for the future!
What is clear is the importance of port infrastructure for the development of the sector and the need to offer local tourism services adapted to the trends of the cruise market. The cruise lines themselves continue to bet on the Spanish and European destinations and point out that the disparity of destinations within Spain is a new opportunity to increase passenger visits to the city of Santander.
The aim of the Santander Cruise Forum is to present the business opportunities that cruise traffic can bring and offer Santander from the hand of cruise companies, shipping agents, shore excursions agents and cruise industry experts. This debate will focus on how the Port, auxiliary industry, destination and tourism services have been prepared to ensure the satisfaction of cruise lines and passengers while providing knowledge about this industry that stimulates the economies of cruise destinations and provides the keys to the growth of the industry.
The conference is designed for
SANTANDER CRUISE CRUISE FORUM is an event aimed at professionals within the port sector, auxiliary industries, travel agencies, institutions related to tourism promotion, as well as hotel services, tourist guides, restaurants, museums, taxis, shops and all other services that can benefit from the arrival of cruise passengers in Santander city.
Santander and the cruise tourism
An industry for the future
CALL AND PROMOTE
WHO IS WHO
09:30h • INAUGURACIÓN “SANTANDER CRUISE FORUM 2018”
• Jaime González López, Presidente AUTORIDAD PORTUARIA DE SANTANDER
• Virginia López Valiente, Directora General CRUISES NEWS MEDIA GROUP
10:00h • PRESENTACIÓN: LA INDUSTRIA DE CRUCEROS - DATOS Y MAGNITUDES
• Alfredo Serrano, Director CLIA ESPAÑA (Asociación Internacional de Líneas de Cruceros)
10:30h • CASO DE ÉXITO: CARTAGENA DESTINO DE CRUCEROS
• Fernando Muñoz, Director Comercial AUTORIDAD PORTUARIA DE CARTAGENA
11:00h • Coffee Break
11:30h • PRESENTACIÓN: EL PAPEL DEL OPERADOR DE CRUCEROS - LA NAVIERA EN DESTINO
• Ramiro Cobo, Director División de Cruceros PEREZ Y CIA GROUP
12:00h • MESA REDONDA: EL TURISMO Y LA INDUSTRIA DE LOS CRUCEROS
• Moderadora: Virginia López Valiente, Directora General CRUISES NEWS MEDIA GROUP
• Emiliano González, Presidente MSC CRUCEROS ESPAÑA
• Agustin Quesada, Director MUNDOMAR CRUCEROS - CUNARD, P&O, PRINCESS CRUISES
• Raffaele D’Ambrosio, Director General COSTA CRUCEROS españa y portugal
• Yolanda Pelayo, Senior Manager Shore Excursions Operations PULLMANTUR CRUCEROS
• Mario Sennacheribbo, CEO BC AGENCY
13:30h • Clausura
• Gema Igual, Alcaldesa SANTANDER
• Francisco Martín, Consejero de Industria, Innovación, Comercio y Turismo Gobierno de Cantabria
Francisco MartínConsejero de Industria, Innovación, Comercio y TurismoGOBIERNO DE CANTABRIA
Gema Igual OrtizMayorSANTANDER CITY
Nacida el 10 de septiembre de 1973. Realizó estudios de Magisterio. Trabajó en la empresa privada y fue Gerente de la Asociación de Jóvenes Empresarios de Cantabria hasta su incorporación como Concejala del Ayuntamiento de Santander en las áreas de Turismo y Festejos en el año 2003. Ha sido Concejala de Turismo y Relaciones Institucionales desde 2007. En noviembre de 2016 asumió la Alcaldía de Santander y desde diciembre de ese año es Vocal de la Junta de Gobierno de la Federación Española de Municipios y Provincias (FEMP). Es la Vicepresidenta para España de la Conferencia de las Ciudades del Arco Atlántico (CCAA).
Alfredo SerranoDirectorCLIA SPAIN (Cruise Lines International Association)
Fernando MuñozDirector ComercialCARTAGENA port authority
Yolanda PelayoSenior Manager Shore Excursions OperationsPULLMANTUR CRUCEROS
Yolanda Pelayo has been in overall charge of Pullmantur Cruceros' Excursions Department since 2015.
Her post mostly involves selecting, implementing, developing and improving the excursions portfolio, as well as supervising and controlling operations in all ships in the fleet.
As part of her day-to-day work, she maintains a close relationship with tour operators in different destinations in order to ensure that all services are carried out in accordance with the company’s standards and policies.
Her motto is to keep on improving the passenger experience in all the cruise company's destinations.
With a Diploma in Tourism and a passion for her profession, art and travel, her professional career has always been closely tied to this industry.
Yolanda worked for 20 years as an official tour guide in different European countries and as a tour operator in Monaco, where she was able to learn in depth about one of the best-known enclaves on the Old Continent.
She also worked as Shore Excursions Manager on board a range of ships, an experience that gave her the opportunity to discover destinations and itineraries in Europe and Latin America first-hand and in great detail.
Mario SennacheribboCEOBC AGENCY
Mario Sennacheribbo was born in Palma de Mallorca. His Italian surname comes from the region of Piemonte where his grandfather was from.
Mario has been involved in the Tourism industry since he was a kid due to his father being working in one of the most important travel agencies in the Balearic Islands.
While he was studying his university degree in Chemistry, he travelled around Spain assisting the cruise ships for Viajes Formentor, his father’s company. When he finished his degree, he decided to work full time in Viajes Formentor. During this time, he did a Master course on Tourism Management (ESADE) and then he decided to expand the business and founded Baleares Consignatarios and Baleares Consignatarios Tours. Recently both companies have joint the National Express Group. Today he is the MD for the group of companies under the name BC Agency.
Jaime González LópezPresidentSANTANDER port authority
Emiliano GonzálezPresidentMSC CRUCEROS SPAIN
Emiliano González is the President of MSC Cruises in Spain and was born in Madrid. He studied "Director of Tourism Enterprises" at the Official School of Tourism in Madrid. His career has always been linked to the tourism sector beginning in 1967 in the historic CHAT Travel Agency , where he remained until 1980. Subsequently, he held various management positions at agencies such as Icab Travel, Atlanta Travel, Vincit, Mapfre, over a period of 22 years. Emiliano joined MSC Cruises in 2002 as its Commercial Director. In 2004, he became Managing Director of the company in Spain.
Agustin QuesadaDirectorMUNDOMAR CRUCEROS - CUNARD, P&O, PRINCESS CRUISES
Raffaele D’AmbrosioManaging DirectorCOSTA CRUISES SPAIN & PORTUGAL
Ramiro CoboCruise Division ManagerPEREZ Y CIA GROUP
2014-current – Cruise División Manager – Perez y Cia Group: Responsible for the coordination of all activities involved in the Cruise Division. Leading and motivating the Operations Team to ensure levels of service meet or exceed our customer expectations and that all departments have a focus on continuous improvement.
2006-2014 – Galicia regional Manager – Perez y Cia: Responsible for working with international ship owners/ charterers.
Providing the best possible services to incoming/ outgoing vessels. Solve problems, oversee loading and discharging operations, arrange and supervise crew exchanges. Managing special projects, oversee repairs and special operations on behalf of owners/ charterers. Process and finalize all required formal procedures with government officials.
2002-2006 – Termavi- Director de Operaciones: Responsible for all matters relating to the efficient and safe utilization of terminal facilities, equipment and operations manpower to achieve optimum container throughput as efficiently as possible. Ensure compliance with all IMO and regulatory requirements and liaise with Port and Local Authorities in this respect as required. Liaise with the senior management of Shipping Lines and their Agents to understand their requirements and work closely with them to serve their needs. Continually review benchmark, plan and implement operational strategies to ensure that the Terminal develops and grows profitably. Responsible for achieving all budget requirements and recommending investments.
1998-2002 – Manager – Gallega Stevedores: Responsible for coordinating handling vessel, port operations and stevedoring team. Daily operational analysis of post-vessel cargo operations for the purpose of analysis and implementation of new procedures after addressing obstacles from previous vessels. Responsible for external communication with vessel operators for the purpose of vessel scheduling, labor assignments, vessel berthing and priority discharging of inbound containers. Efficiently communicating with owners, charterers, receivers, ship chandlers and all other concerned for ensuring smooth vessel operation at port. Single point of contact for owners, charterers, suppliers, receivers, port authority and other interested parties prior vessel’s arrival in port, her stay at the port and till her departure.
1995/1996 – Risk manager – Santander Bank: Responsible for gathering information about the company’s outgoings, legal responsibilities and business activities. Also in charge of evaluating any potential future risks to the company’s operations.
DIRIGE Y MODERA
Virginia LópezCEOCRUISES NEWS MEDIA GROUP
Virginia Lopez Valiente is the owner and CEO of Cruises News Media Group, a company dedicated to communication, marketing and promotion of the Cruise industry.
Cruises News Media Group edits the magazine Cruises News and organises annually the International Cruise Summit, the Cruise Excellence Awards, Cruise Forums and Cruise Trainings.
Virginia has spent most of her two-decade career leading departments of commercial, marketing and operations in international companies of various sectors such as transport, hospitality and consultancy.
Before founding Cruises News Media Group, she held various managerial posts in companies such as DHL, Panalpina Global Transport, Air Express International, Thomas International and IPS Consultants and was Director of Operations for Spain and Portugal at Hospitality Marketing Concepts, an American multinational of marketing and loyalty programs for luxury hotels and chains.
She has a degree in Business Administration, International Trade and Marketing and completed her executive program (PGD) in Marketing Management and Strategic Management at the British School of Management Sciences in London.
Virginia is also the publisher and Chief editor of Cruises News, the magazine.
Cruise Forums are organised at cruise destinations.
Educational events for acknowledging the economic impact of this industry and analyse the role of different players involved. The forums are supported by local public administrations and for cruise experts and cruise lines executives.
Organizers of the
Phone: +34 91 630 64 99
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