Melilla and the cruise tourism
An industry for the future
There is no doubt that the cruise industry is booming. More than eight million passengers passed through Spain in 2017.
Spain is the largest European cruise destination after Italy, and our ports are at the top of the world ranking. Spain has a good positioning among the source markets of USA, UK, Germany, the Nordic countries, Italy, France and Russia. There is a world fleet of more than 300 cruise ships and a forecast to build 90 more cruise ships by 2026.
Last year Melilla Port was visited by 1,224 cruise passengers. And it has the potential to grow still further. This potential for growth is our challenge for the future!
What is clear is the importance of port infrastructure for the development of the sector and the need to offer local tourism services adapted to the trends of the cruise market. The cruise lines themselves continue to bet on Spanish and European destinations and point out that the disparity of destinations within Spain is a new opportunity to increase passenger visits to the city of Melilla.
The aim of the Melilla Cruise Forum is to present the business opportunities that cruise traffic can bring and offer Melilla from the hand of cruise companies, shipping agents, shore excursions agents and cruise industry experts. This debate will focus on how the Port, auxiliary industry, destination and tourism services have been prepared to ensure the satisfaction of cruise lines and passengers while providing knowledge about this industry that stimulates the economies of cruise destinations and provides the keys to the growth of the industry.
The conference is designed for
MELILLA CRUISE CRUISE FORUM is an event aimed at professionals within the port sector, auxiliary industries, travel agencies, institutions related to tourism promotion, as well as hotel services, tourist guides, restaurants, museums, taxis, shops and all other services that can benefit from the arrival of cruise passengers in Melilla city.
CALL AND PROMOTE
Limited places to be allocated by order of registration.
WHO IS WHO
09:00h • OPENING SESSION
• José Llorca Ortega, President PORTS OF SPAIN
• Juan José Imbroda, President of the CITY OF MELILLA
• Miguel Marín Cobos, President MELILLA PORT AUTHORITY
• Other authorities to be confirmed
09:30h • PRESENTATION: THE PORT OF MELILLA AND THE CRUISE TOURISM
• Luis Ayala, Director MELILLA PORT AUTHORITY
10:00h • PRESENTATION: STATE OF THE WORLDWIDE AND SPANISH CRUISE INDUSTRY
• Virginia López Valiente, CEO CRUISES NEWS MEDIA GROUP
10:30h • PRESENTATION: THE ROLE OF LAND OPERATORS IN THE CRUISE INDUSTRY - SHIP AGENT SERVICES AND SHORE EXCURSIONS
• José Sennacheribbo, Tour & Ground Operations Manager BC AGENCY
11:00h • Coffee Break
11:30h • PRESENTATION: DEVELOPING A CRUISE DESTINATION
• Luis de Carvalho, CEO BERMEJO AJAMIL & PARTNERS EUROPE
12.00h • PRESENTATION: PORT OF CARTAGENA: A SUCCESSFUL CASE STUDY
• Fernando Muñoz, Commercial Director CARTAGENA PORT AUTHORITY
12:30h • SESSION: CRUISE TOURISM, A YOUNG INDUSTRY WITH ENORMOUS POTENCIAL FOR GROWTH
• Moderator: Virginia López Valiente, CEO CRUISES NEWS MEDIA GROUP
• Emiliano González, President MSC CRUISES SPAIN
• Ana Karina Santini, Director Commercial Development EMEA ROYAL CARIBBEAN
• Mario Sennacheribbo, CEO BC AGENCY
• Monica Georgiou, Operations Manager COLUMBIA CRUISE SERVICES
• Cruise Line Executive TBA
• Cruise Line Executive TBA
14:00h • Closing
Attendees are invited to a cocktail-lunch after the event.
Juan José ImbrodaPresidentCITY OF MELILLA
Virginia LópezCEOCRUISES NEWS MEDIA GROUPManaging Director at Melilla Cruise Forum
Virginia Lopez Valiente is the owner and CEO of Cruises News Media Group, a company dedicated to communication, marketing and promotion of the Cruise industry.
Cruises News Media Group edits the magazine Cruises News and organises annually the International Cruise Summit, the Cruise Excellence Awards, Cruise Forums and Cruise Trainings.
Virginia has spent most of her two-decade career leading departments of commercial, marketing and operations in international companies of various sectors such as transport, hospitality and consultancy.
Before founding Cruises News Media Group, she held various managerial posts in companies such as DHL, Panalpina Global Transport, Air Express International, Thomas International and IPS Consultants and was Director of Operations for Spain and Portugal at Hospitality Marketing Concepts, an American multinational of marketing and loyalty programs for luxury hotels and chains.
She has a degree in Business Administration, International Trade and Marketing and completed her executive program (PGD) in Marketing Management and Strategic Management at the British School of Management Sciences in London.
Virginia is also the publisher and Chief editor of Cruises News, the magazine.
Luis AyalaDirectorMELILLA PORT AUTHORITY
Mario SennacheribboCEOBC AGENCY
Mario Sennacheribbo was born in Palma de Mallorca. His Italian surname comes from the region of Piemonte where his grandfather was from.
Mario has been involved in the Tourism industry since he was a kid due to his father being working in one of the most important travel agencies in the Balearic Islands.
While he was studying his university degree in Chemistry, he travelled around Spain assisting the cruise ships for Viajes Formentor, his father’s company. When he finished his degree, he decided to work full time in Viajes Formentor. During this time, he did a Master course on Tourism Management (ESADE) and then he decided to expand the business and founded Baleares Consignatarios and Baleares Consignatarios Tours. Today he is the CEO for the group of companies under the name BC Agency.
Fernando MuñozCommercial DirectorCARTAGENA PORT AUTHORITY
José SennacheribboTour & Ground Operations ManagerBC AGENCY
Civil Engineer since 1993, Jose Sennacheribbo started in the industry more than 20 year ago. His experience in the cruise industry has been growing from the bottom to the top at the same speed and level as the group that he represents, BC AGENCY, nowadays one of the leading companies in Spain & Portugal and in constant expansion.Quality of services at the right rates has been always the" leiv motiv", inculcated by the founder of this family company.As tour and ground operations Manager, he has been leading the different teams who provide our personalized services to our guests, always sharing also his knowledge with local port authorities and other Entities as townhalls in Spain, to join forces and improve the multiple options and potential that Spain has as a Cruise destination country.
José Llorca ortegaPresidentePUERTOS DEL ESTADO
Miguel Marín CobosPresidenteAUTORIDAD PORTUARIA DE MELILLA
Emiliano GonzálezPresidenteMSC CRUCEROS ESPAÑA
Emiliano González is the Managing Director of MSC Cruises in Spain and was born in Madrid. He studied "Director of Tourism Enterprises" at the Official School of Tourism in Madrid. His career has always been linked to the tourism sector beginning in 1967 in the historic CHAT Travel Agency , where he remained until 1980. Subsequently, he held various management positions at agencies such as Icab Travel, Atlanta Travel, Vincit, Mapfre, over a period of 22 years. Emiliano joined MSC Cruises in 2002 as its Commercial Director. In 2004, he became Managing Director of the company in Spain.
Luis de CarvalhoCEOBERMELLO AJAMIL & PARTNERS EUROPE
Luis the Carvalho is the CEO of Bermello Ajamil & Partners Europe (B&A Europe), the worldwide leader in port and destination development for cruise based in Copenhagen, Denmark.
B&A Europe is currently involved on several projects involving Northern European, Baltic Sea, Mediterranean, Atlantic, Indian Ocean and West African regions.
Luis started his career in 1986 with Premier Cruise Lines and RCCL in Miami. He then spent 12 years with Crystal Cruises, being their LA based Corporate Port Coordinator overseeing shore side operations globally while inspecting new ports and destinations.
From 2005 on he served as: National Director Cruise Operations in Ultramar Express / TUI Spain based in Barcelona, Director of Cruise Operations in Tumlare Corporation and Director of Cruise Operations in Kuoni Destination Management based in Copenhagen.
After gathering knowledge and experience from all angles of the industry he started his own consulting firm Consult DC in 2009 to better serve the global cruise community and in 2013 merged Consult DC with top US 200 architecture firm Bermello Ajamil & Partners Inc. to form B&A Europe.
Luis is also a regular organizer, key speaker and moderator of international conferences, cruise seminars and workshops.
In 2016 Luis de Carvalho won the Seatrade Supplier of the Year Award with Bermello Ajamil & Partners Europe.
Ana Karina SantiniDirector Commercial Development EMEAROYAL CARIBBEAN
Ana Karina Santini, born in Argentina. She graduated in Political Science and International Relationships in Cordoba. After a Master in International Cooperation at the University of Bologna and a stage at the European Commission DG1 International Cooperation, she graduated in Political Science, economic address at the University of Genoa.
From 1997 to 2002 she was Secretary General of MedCruise. She was also Commercial representative of Port of Buenos Aires in Genoa: reporting to the National Secretary for Maritime Transportation.
From 2003 she started an independent consultancy activity with her own company in the cruise and maritime sector.
Since 2012 she is PR Manager of Royal Caribbean International Italy, responsible for PR, communication and relationships with Italian authorities (local, regional, national, ports, associations). She also takes care of theme cruises and new products. Since 2013 she is Commercial Development Manager in Mediterranean area. Since 2017 she is Director Commercial Development EMEA. On behalf of Royal Caribbean she is Chairman of Venezia Investimenti Srl and member of the board of Terminal Napoli, Rome Cruise Terminal, Malaga Cruise Port, Creuers del Port de Barcelona, BPI, Lisbon Cruise Port and Ege Ports (Kusadasi). She also promotes new business opportunities and port projects in Europe.
Monica GeorgiouOperations ManagerCOLUMBIA CRUISE SERVICES
20 years’ experience in the Maritime sector
8 years’ experience in the Cruise Industry
1997 – 1998 → Invoice controller (Columbia Shipmanagement)
1998 – 2003 → Purchasing Officer (Columbia Shipmanagement)
2003 – 2007 → Assistant to Commercial Manager (Columbia Shipmanagement)
2007 – 2015 → Operator (Columbia Shipmanagement)
2015 – 2017 → Senior Operator (Columbia Cruise Services)
Jan 2018 – present → Operations Manager (Columbia Cruise Services)
Itinerary planning (assisting Clients)
Itinerary reservations with Ports
Port cost budgeting – handling PDAs/FDAs
Cruise Forums are organised at cruise destinations.
Educational events for acknowledging the economic impact of this industry and analyse the role of different players involved. The forums are supported by local public administrations and for cruise experts and cruise lines executives.
Organizers of the
Phone: +34 91 630 64 99
A PRODUCT BY
© 2018 Copyright Cruises News Media Group - All Rights Reserved